Sansui Strikes With A Curve Ball

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L- R- Amitabh Tiwari, COO, Sansui, Andre Russell, Gautam Gambhir, Brad Hogg, Shailesh Prabhu, Sales Head, Sansui & Harish Marathe, Marketing Head, Sansui at the launch of Sansui Curve 4K Ultra HD LED TV.
L- R- Amitabh Tiwari, COO, Sansui, Andre Russell, Gautam Gambhir, Brad Hogg, Shailesh Prabhu, Sales Head, Sansui & Harish Marathe, Marketing Head, Sansui at the launch of Sansui Curve 4K Ultra HD LED TV.

Mumbai|
Sansui celebrated the third year of association with two time IPL champions, KKR by launching its all new TV series including the Sansui Curve 4K Ultra HD LED with Golden Bezel in the presence of Gautam Gambhir, Morne Morkel, Yusuf Pathan, Robin Uthappa, Brad Hogg & Andre Russell. The golden bezel is a nod to the golden sliver sported by KKR players.
On the occasion, the brand also introduced and showcased its other premium offerings such as 4K Ultra HD LED, Smart Connect TV and Full HD TV.
Speaking at the launch, Amitabh Tiwari, COO, Sansui stated, “Sansui Curve 4K Ultra HD TV provides wider viewing angles and with 3D effects integrated along with 4K technology, the images look deeper and appear lively to give live-in-stadium feel. The TV has an in-built Wi-Fi which makes internet browsing possible. With this we envisage to achieve market share of 10%.”
The brand is planning to launch an exhaustive 360 degree marketing plan to promote this new series to effectively reach out to the target audience and establishing the brand.
They are targeting TV sales of 10Lakh units of FPD this year.
Price (MRP) of Sansui Curve 4K LED TV with Golden Bezel (165 cm) : INR 2,70,000.