Manjusha, an undertaking of West Bengal Handicrafts Development Corporation LTD, in order to shore up awareness and accompanying sales of ancient ethnic art of pure hand-woven balucharis have floated an exclusive on-line store: balucharisaree.in. MD, of WBHDC, Amit Datta, who was present at the do spoke about “capacity development along with skill development and the need of technological intervention to widen the scope”. These would certainly aid the artisans and provide a fillip to the industry in general.
Through this site one can not only buy original baluchari sarees but an extended product line based on baluchari motif. So you have baluchari shirt, a baluchari tie and even a baluchari jacket to go with it. For women besides sarees, options include baluchari jacket and baluchari salwar kameez. Be assured more will be on gradually. Then there is baluchari jewellery – acrylic work on pine wood and those will be given gratis with each purchase of baluchari sarees.
These sarees made of mulberry silk and principally produced in Murshidabad district of West Bengal are characterized by scenic mythological depictions from Ramayana and Mahabharata on the border or on the portion that hangs aback shoulders. Depending on complications it takes between a week to ten days for two artisans to weave an entire saree.