BEIJING, Aug. 21, 2016 /PRNewswire/ — On 20th August, LETV Membership launched 820 Super Parent-child Day Event with the theme of Viewing Together and Growing up Together, in order to encourage parents to share excellent animation in LETV Membership with their children, as well as growing up with their sons and daughters healthily and happily. During the day, over 400 family attended the event. Besides, vice president of LETV internet department Liu Peiyao and senior vice president as well as general manager of Viacom Greater China PIERRE CHEUNG also attended the launch event.
During the launch event, LETV Membership announced a strategic partnership with Nickelodeon, a subordinate of Viacom, to introduce its classical animations exclusively. Member of LETV can exclusively access to 18 series and 778 episodes of latest animations form Nickelodeon, including Square Pants (season 10), 3 Ninjas and Dora and Friends: Into the City. According to a report, LETV will have deeper cooperation with Nickelodeon, such as live broadcast of 2017 KCA (30th session) in the future.
For the partnership with LETV Membership, general manager of Viacom Greater China PIERRE CHEUNG said, “China is an important market that Nickelodeon values. We hope to expand this market in the future. Due to its good developing tendency in China, LeEco will be a crucial partner for us.” According to the analyze, to cooperate with LETV, an online video leading company in China, Nickelodeon will be able to reach more Chinese customers, enlarge its influence and gain more public attention.
During the day, LETV invited families in the event to attended LETV Membership Parent-child Experience Hall, and to have a firsthand experience to products of LeEco and comic related products of LETV. In addition, theParent-child Experience Hall also provided parent-child interactive sessions like doll catcher, game of clown, and meeting with SpongeBob, Ninja Turtleand Dora, to create entertainment scene below the line.
LETV Membership is the first focus brand target on family in China. Content of parent-child is a crucial layout of LETV Membership. So far, LETV Membership’s business of paying member is in the lead in China. According to the financial report of mid 2016 by LETV, till 30th June , 2016, the income of membership payment had broken through 2 billion and 700 million CNY, with 152.07% year-on-year growth. So far, LETV membership acts the leading role in China.