A Mother’s Hug In Huggies

Scree Grab From Huggies' latest Ad.
Scree Grab From Huggies' latest Ad.


Hugs are important. Do what one may, there’s no substitute for touch specially a mother’s to her baby. Those who want proof can shift through over 600 medical studies on the effects of human touch only to adduce what moms have always known.  Every hug triggers hormones that benefit health and help regulate body temperature, can stabilize heart rate, increase oxygen levels, strengthen the immune system  and reduce crying and stress – babies are neurologically wired to stop crying when being carried.

Pliancy, in the form of hugs and caresses, are also vital to the healthy development of a child and these positive effects go beyond babyhood.

Internalizing  the idea, Huggies, the world’s leading diaper brand, have made a play on that valuable currency in their latest TVC featuring the beautiful moment of a baby’s first hug after birth. The video highlights the significance of infant-mother bonding that begins with a physical connection which eventually evolves into a psychological one, by aiding the child’s cognitive development and growth.

Commenting on the campaign, Suryakant Pandey, the Managing Director of Kimberly Clark India, said, “Inspired by a mother’s hug, we have completely redesigned our Huggies product with a new Hug-Fit design. We believe moms and babies in India will love this new product. Each diaper by Huggies is designed to provide the extra care unique to a mom’s hug. Even the design and material of Suryakant Pandey, the Managing Director of Kimberly Clark India Huggies Wonderpants takes inspiration from it, with soft and stretchable material that extends a hug-like fit to keep the baby comfortable.”