Exclusive Access to the Making of a Supercar: Acura Launches ‘NSX Insider Experience’ for Owners
TORRANCE, Calif., Feb. 20, 2017 /PRNewswire/ — Acura announced today the launch of the NSX Insider Experience, a personalized program designed for NSX owners1 to experience the making of their bespoke supercar. The program gives owners a curated, one-on-one tour of key Acura facilities across Ohio, including the Performance Manufacturing Center (PMC), where the NSX is built, and the NSX engine assembly room at the Anna Engine Plant. Guests also have the opportunity to track an NSX, guided by professional drivers, on the same proving grounds where it was developed and tuned – the Transportation Research Center.
The 2017 Acura NSX is the only supercar designed, developed and manufactured in the U.S., and is produced exclusively at the Performance Manufacturing Center in Marysville, Ohio2. The PMC is home to master technicians who have created sophisticated new manufacturing methods around the unique capabilities and specifications of the NSX. Built with customers in mind, the unique design of the PMC allows owners to interact with associates during key points in the build process. Current owners can begin participating in the experience now. This spring, new owners will have the opportunity to witness and participate in the making of their individual NSX, including the opportunity to place the Acura emblem on their vehicle.
“NSX Insider Experience takes our clients behind-the-scenes to see the precision craftsmanship that goes into each NSX,” said Jon Ikeda, vice president and general manager of Acura. “This is a memorable and deeply personal journey that we hope will convey the sense of pride and passion we have for the NSX.”
The NSX Insider Experience offers personalized service from an Acura NSX concierge who will handle all tour details, from crafting the package to making travel arrangements including hotel accommodations, ground transportation, restaurant reservations and evening entertainment options. Upon arrival, owners will be greeted by an onsite guide who will host them through the entire experience.
At the NSX engine assembly room, owners will witness how each NSX engine is machine balanced, bench tested and broken-in to the equivalent of 150 miles of service, ensuring that every NSX engine is track-ready upon customer delivery. In addition, the experience includes viewing of the engine installation, along with the NSX’s revolutionary front-mounted Twin Motor Unit, which enables electrically powered torque vectoring, a world’s first capability in the sports car realm.
As part of the NSX Insider Experience, Acura has partnered with Le Méridien’s luxury Joseph Hotel in Columbus, Ohio. NSX owners can enjoy a one-of-a-kind guest experience in a custom NSX room at The Joseph, the official hotel of the NSX Insider Experience.
Tour Package Options
The Acura NSX Insider Experience is offered in six distinct packages and owners can choose either one or two-day tour options, which can be customized to include a tour of the Anna Engine Plant in addition to the tour of the PMC. Additional options include a two or four-hour performance driving experience at the Acura Proving Grounds, as well as a tour of the Honda Heritage Center. Packages start at $2,700. More information on the NSX Insider Experience is available at nsxinsiderexperience.com.
Acura is a leading automotive luxury nameplate that delivers Precision Crafted Performance, an original approach to technology and design that creates a new driving experience.
The Acura lineup features six distinctive models – the RLX premium, luxury sedan, the TLX performance luxury sedan, the ILX sport sedan, the 5-passenger RDX luxury crossover SUV, and the seven-passenger Acura MDX, America’s all-time best-selling three-row luxury SUV. Last spring, Acura launched the next-generation, electrified NSX supercar as a new and pinnacle expression of Acura Precision Crafted Performance.