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Remson Prime unveils new home appliance range for Kolkata
Kolkata, 23 August, 2017 :
Remson, a well-known name in the home and kitchen appliances market, unveiled its new range of products under the Remson Prime label. Along with its new selection of home and kitchen products, under Remson Prime, it has also introduced an interactive mobile app which would assist its customers through the products’ entire life cycle.
A perfect blend of high-quality and innovation, Remson Prime caters to the evolving needs of the upwardly mobile Indian consumer and comprises of the entire range of appliances required in a modern day home. These include LED lights, water heaters, juicer-mixer-grinder, coil stoves, ovens, tandoors, iron and voltage stabilizers, among others. Remson Prime’s newly unveiled range of products will be available at all major retail stores and traditional outlets.
Eyeing a stronger foothold in the Indian home and kitchen appliances market, Remson Prime plans to make significant investments in expanding its product portfolio to include a wider array of products like LED TVs, washing machines and air-conditioners. Besides, the brand is also looking at strengthening its dealership network, approaching and attracting the top dealers in the market under the label of Remson Prime Club. Through Remson Prime, the brand aims at expanding its reach the customer base of leading dealers operating in the space.
Remson Prime also plans to invest heavily in brand re-development in order to attract and appeal to a wider consumer base by establishing itself as a brand offering top notch features at an affordable price point. This includes a 360 brand campaign that encompasses major brand recognition and consumer engagement initiatives, supported by a new advertising campaign, a new tagline, a new brand language, design cues and packaging, and ‘Hinglish’ communication for mass appeal.
Since 1974, Remson has been redefining the segment with first like extended warranty, at home demos and free installation. Going forward, Remson Prime is looking to build an even larger repertoire of products by introducing products like LED TVs, ACs, washing machines and more.
Company also plans to expand their presence in Bangladesh and Africa as well as a major player in those market as well. Nepal and Bhutan will also be added in this league of global aspirations.
