‘Pooja Shroff’ a Brand for Women of elegant taste with contemporary Fashion and style

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Pooja Shroff’ Collection
Pooja Shroff’ Collection

LOOKBOOK, AW’17 ABOUT POOJA SHROFF:

Brand ‘Pooja Shroff’ has been at the forefront of contemporary fashion for the last seven years. It is known for infusing progressive contemporary silhouettes with traditional embroideries and showcases an array of garments varying from couture to luxury prêt.

‘Pooja Shroff’ designs for the modern confident woman who though true to classics, is bold and innovative in her style. Her designs are sensitive to creativity and linked to high level of artistic talent. While the brand’s Pret line is known for its bold use of solid colours with exciting prints in smart cuts and styles, the couture line presents an exquisite range of Indian contemporary silhouettes infused with traditional hand done embroideries.

The brand highlights quality craftsmanship while experimenting with different mediums and materials, setting them apart from their competitors. A myriad range of pure fabrics, such as cotton mal-mal, voile, georgette, chiffon, habutai silk chiffon, satins, satin georgette are embellished with traditional embroideries like zardozi and aari to handcraft bespoke garments. From straight pant style jumpsuits, dhotis, sumo pants, pleated maxis, flared anarkalis and maxis to exquisite texturing on fabrics, the brand promises to fulfill all your sartorial desires. A dynamic, design-led brand, it aims to be a front runner in the fashion business in the near future.

Brand ‘Pooja Shroff’ is known to create signature designs that are immaculate and inimitable. The vast collection has something to offer both; the young and bold or the classy and mature woman.

Pooja Shroff is a promising upcoming fashion designer in the fashion fraternity. Her designs are sensitive to creativity and linked to high level of artistic talent. She describes her clothes as extremely wearable, depicting the wearer’s personality,asserting a stylish and confident look. She graduated from Pune School School of Fashion Technology in the year 2007, and thereafter from Parsons, The New School of Design, New York in the year 2008. The label launched in 2010 represents the well loved wardrobe for Indian Contemporary and Pret wear. Pooja debuted with Amazon India Fashion Week in 2017 A/W.

Pooja Shroff has been nationally covered by various magazines and newspapers like Femina, Cosmopolitan, Cineblitz, HiBlitz, L’Officiel, The Telegraph, The Times of India, Bartaman, etc to name a few.

Various celebrities in the fashion and film fraternity have adorned her creations. To name a few Jacqueline Fernandes, Bipasha Basu, Helly Shah, Sana Makbul, Parno Mitra, Karishma Tanna, Amy Jackson, Akansha Puri, Mehek Chahal, Krystal Desouza,Urvashi Rautella, Sauraseni Maitra, Kaushani Mukherjee to name a few.

She is currently retailing from Aza, Ogaan, Carma, Jhelum, Fuel, Collage, Vesimi dubai, Ole, Kayra, Pitaarah, Angasutra, Manomay, Deval, Azraa, Vachi, Agashe.

BRAND PROFILE POOJA SHROFF
Brand ‘Pooja Shroff’ has been at the forefront of contemporary fashion for the last seven years. It is known for infusing progressive contemporary silhouettes with traditional embroideries and showcases an array of garments varying from couture to luxury prêt.‘Pooja Shroff’ designs for the modern confident woman who though true to classics, is bold and innovative in her style. Pooja also has a collection of chic and comfortable maternity-wear for the mums-to-be, accompanying them through the beautiful journey of Motherhood.

A constant carnival of effervescent colours, the brand brings to you contemporary Indian fashion at its vibrant best. Determined to provide its clientele with the latest trends in fashion, the brand has innovation in its DNA and drives itself to bring new couture concepts to their clientele. With carefully thought out design aesthetics, the brand promises comfort, design, personality and a lot of fun! Pooja describes her clothes as extremely wearable, one that depicts the wearer’s personality and asserts a stylish and confident look. Her designs are sensitive to creativity and linked to high level of artistic talent.

While the brand’s Pret line is known for its bold use of solid colours with exciting prints in smart cuts and styles, the couture line presents an exquisite range of Indian contemporary silhouettes infused with traditional hand done embroideries.

The brand highlights quality craftsmanship while experimenting with different mediums and materials, setting them apart from their competitors. A myriad range of pure fabrics, such as cotton mal-mal, voile, georgette, chiffon, habutai silk chiffon, satins, satin georgette are embellished with traditional embroideries like zardozi and aari to handcraft bespoke garments. From straight pant style jumpsuits, dhotis, sumo pants, pleated maxis, flared anarkalis and maxis to exquisite texturing on fabrics, the brand promises to fulfill all your sartorial desires. A dynamic, design-led brand, it aims to be a front runner in the fashion business in the near future.

Over the last few years, Pooja Shroff’s designs have graced various red carpet events worn by celebrities such as Jacqueline Fernandes, Bipasha Basu, Helly Shah, Sana Makbul, Parno Mitra,Karishma Tanna, Amy Jackson, Akansha Puri, Mehek Chahal, Krystal Desouza, Urvashi

Rautella, Sauraseni Maitra, Kaushani Mukherjee among many others.

The brand currently retails from Aza, Ogaan, Carma, Jhelum, Fuel, Collage, Ole, Kayra,Pitaarah, Angasutra, Manomay, Deval, Azraa, Vachi, Agashe in India before it crossed borders and started supplying at Vesimi Dubai. It has also been a part of exhibitions in Singapore and
Jakarta.

Brand ‘Pooja Shroff’ is known to create signature designs that are immaculate and inimitable.

The vast collection has something to offer both; the young and bold or the classy and mature
woman.