ParxHunt2017 Regional Finale in Kolkata receives an overwhelming response!
~The second edition of the digital music initiative announces Yajnyavalkya from Sarsuna College the East Regional Winner~
Kolkata, 13th September, 2017: Parx, the premium casual fashion lifestyle brand through its special initiative in Independent music “Parx Hunt 2017 – India’s Best College Bands” announced Yajnyavalkya Band from Sarsuna College as the winner of the East Regional Finale this year. The sparkling event took place at the Medical College of Bengal, 88 College Street, Kolkata in presence of the esteemed jury comprising of Roheet Mukherjee and Suyasha Sengupta from The Ganesh Talkies. The celebrity host for this event was Indian Musician, Actor, Director, Producer and Music Writer Luke Kenny. The winner was presented the bumper cash prize by Pragati Srivastava, Brand Head – PARX and will get a chance to perform at the Finals in Mumbai next month and win this National competition this year.
The evening was an upbeat affair when Underground Authority – the only formidable Rap-Rock outfit from India known for their music to express and impress kept the audience captivated. The special performance managed to keep the students entertained and the music lovers engaged at the Indoor Auditorium of Medical College of Bengal, Kolkata.
Speaking on the finale Pragati Srivastav – Brand Head, Parx said, “The second edition of Parx Hunt 2017 – India’s Best College Bands has taken off to a stupendous start. We have received an overwhelming response with some of the most enchanting college band entries from music enthusiasts across the country. Parx loyalists have shown immense support on the digital medium and fans have flocked in huge numbers to attend this event in Kolkata. I would like to congratulate
Yajnyavalkya from Sarsuna College in Kolkata who managed to woo the esteemed jury and won the East Regional Finale this year. We look forward to taking PARX Hunt to the next level in the coming years.”
Parx is searching for India’s Best College Bands and will choose a winner from the four zones – North, South, East and West who will face off in a battle at the Grand Finale in Mumbai on 10th October, 2017.
Parx is a premium casual lifestyle brand, which is positioned to cater to the needs of consumers who are looking for dressing up for life across occasions and events. Parx reflects the persona of the energetic 22-30 year old who is aggressive, outgoing, dynamic and lives his life to the fullest. Parx reflects the pulse of the new generation which looks at clothing as a reflection of their attitude and vibrancy. Right from its inception in 1999, Parx has been the preferred choice of brand in the casual wear segment with continuous innovations and international trends and styling. It is positioned to meet the consumer needs for “beyond work” requirements and this has been addressed through categories like Sport and Club. The brand goes to great lengths to ensure quality. The manufacturing process uses the best of machinery, techniques, tracking systems and processes. These are automated to a large extent.
About Parx Hunt – India’s Best College Bands:
PARX HUNT IS A PROPERTY WHICH PARX LAUNCHED LAST YEAR. This property is a hunt for the best in independent music. In 2016 we searched for an Anthem for the brand. Over 60 musicians across the country sent us 40 sec tracks, original tracks to become the anthem for Parx. After the success of the first season of the Parx Hunt for a brand anthem, we come to the second season, 2017, where we are hunting for the best college bands of India. Each winner from the four zones, North, South, East and West, will face off in the grand finale in Mumbai on October 10th. For further details please visit www.parxhunt.com