‘JSW Cement present Teen Rang Humaare Powered by Hyundai’
a unique initiative by Radio Mirchi for Independence Day
~ Brings the Biggest National Flag of India~
~ A Coffee Table Book with 10,000 messages for Indian Army was unveiled~
Kolkata, 14th August 2018: To mark the occasion of 71st Independence Day of India, the eve of 15th August 2018 witnessed the most unique initiative ‘Teen Rang Humaare’. The patriotic evening saw the unfurling of the Biggest National Flag making it an iconic moment in the history of Independence Day celebration in the city of Kolkata. Present on the occasion were Lt. Gen. Sunil Srivastava, VSM** Chief of Staff, HQ, Eastern Command, Maj. General. R Nagraj, AVSM, MGGS,HQ Eastern Command, Lt. Col. Gautam Nandy (Retd.), Deputy CEO, Tollygunge Club, Mr. Nitin Singh, Regional Director, North & East Radio Mirchi and RJ Mir along with other important dignitaries.
The Biggest National Flag standing at 12150 sq.ft is a distinctive symbol of pride and emotion for the nation.
As part of the initiative ‘Teen Rang Humaare’, a Coffee Table Book capturing the sentiments and heartfelt wishes from people across Kolkata was unveiled. The memorabilia with best 10,000 messages would be presented as a tribute to the Indian Army, at a later date.
Commenting on the occasion Mr. Nitin Singh, Regional Director, North & East, Radio Mirchi said, “The beauty of Teen Rang Humaare lies in engaging with people across sections. The entire initiative is our unique celebration on this Independence Day and a tribute to the unsung heroes of our nation. The overwhelming response from people encourages us to create such pathbreaking initiatives in times to come.”
On 15th August 1947, the momentous occasion of Indian Independence was declared through the popular broadcast medium ‘Radio’. After 71st year, yet again a Radio channel, Mirchi 98.3 came up with the innovative campaign Teen Rang Humaare. The campaign reached out across the city to engage with around150,000 people to record their gratitude. The week -long initiative saw participation of students from different schools and colleges and also from corporate houses.