450 babies across India attempt to create a new national record at’Great Cloth Diaper Change’ Superbottoms hosts the event at 13 Indian cities to promote sustainable diapering
Kolkata, April 27th 2019: The Great Cloth Diaper Change-a global event to create awareness about sustainable diapering -took place today at South Point Junior School, Kolkata. The event saw participation of babies between the agesof four months and three years and their parents who switched from a disposable diaper to environment friendly cloth diaper in one go. Hosted by Superbottoms, the brandattemptedfor the largest simultaneous change to reusable cloth diapers with the Limca Book of Records. Parents along with their infants across 13 cities in India have pledged to take care of both their babies and Mother Nature by adopting eco-friendly diapering.
The ‘Great Cloth Diaper Change’ event part of global revolution to celebrate Earth Day which falls on 22nd AprilStarted in the USA in 2011, the event has created three consecutive records with The Guinness World Book of Records. The event more than 5000 eco-conscious parents across 50 countries including India, Argentina, Australia, Belgium, Canada, England, Finland, Japan, Mexico, Panama, the Philippines, Puerto Rico, South Africa, USA switch to reusable modern cloth diapers in one go. , parents across 13 cities of India including New Delhi, Mumbai, Kolkata, Chennai, Bangalore, Hyderabad, Ahemdabad, Pune, Cochin, Nasik, Mangalore, Trichy and Coimbatore made a pledge to go sustainable in their diapering practices for their baby by changing the diapers of their babies from environmentally harmful disposable ones to reusable cloth diapers at the venue.
Speaking on the occasion, Pallavi Utagi, Founder,Superbottoms, said: “The Great Diaper Change is a global initiative and Superbottoms is proud to represent its India chapter. We thank the people of Kolkata for their overwhelming support that has reinstated our faith in the age old practice of cloth diapering. Our aim is to awareness andspread forth the advantages of using cloth diapers for babies through this event.”
Every disposable diaper stays on the planet for more than 500 years Eco-friendly diapers should be a part of our lifestyle as they are safe for babies and also do not harm our environment when compared to disposable alternatives
As Indians, we are already aware about the benefits of the traditional ‘langot’ which is used even today. Cloth diapers bring the benefits of a langot and at the same time, have great absorption levels, making them super convenient and absorbent. In contrast to the disposable diapers, modern cloth diapers are great for the baby’s skin and are and economical on the pocket owing to their reusability quotient.
Mothers and fathers of Kolkata, by changing to a small cloth diaper took a giant leap today towards developing an ecologically sustainable India!