Samsung Launches Exciting 2020 Range of Room Air Conditioners, West Bengal Will be Key Driver of Growth
With new line-up of inverter, On-Off split, Wind-Free and a larger line-up of copper condenser ACs, Samsung is targeting 2X growth in West Bengal
KOLKATA, India – February 25, 2020 – Samsung, India’s largest and most trusted consumer electronics and smartphones brand, today launched its new 2020 air conditioners line-up in West Bengal, introducing models across segments and at very competitive price points, thereby becoming a full range player in the AC category. With this new line-up Samsung is aiming to double its AC business in West Bengal.
The new line-up of 41 models, aesthetically designed and priced to suit every home, comes with attractive floral patterns and premium strip design. Samsung has also expanded its copper condenser range to 32 models to match customer demand across the country, in each tonnage and star rating segment.
The 2020 AC line up also includes the Wind-Free AC 2.0 with Wi-Fi capability, human detection and green R32 gas, premium Triple Inverter Series and the Eco Inverter series.
The inverter AC business in West Bengal has grown by 60% in 2019, indicating consumer preference for better technology and energy efficient ACs. In 2019, one out of every five consumers bought five-star ACs in the state.
Consumers in the state also prefer ACs that have pattern designs on them. In 2019, 40% of the ACs sold in the state had pattern designs on them.
Samsung is increasing the number of stores in West Bengal which sell Samsung ACs from 350 in 2019 to over 650 in 2020, adding new partners in West Bengal to strengthen and expand business. In West Bengal, Samsung has also ramped up its AC installation team in an effort to provide timely and best-in-class services to consumers.
Samsung also plans to open 10exclusive AC storesin West Bengalin 2020. Thesestores will be a one stop shop for all air conditioning and heating requirements of customers who are looking to buy air conditioning products for their home or office or any other B2B projects.
“Samsung has launched its 2020 AC line-up in West Bengal, which is a very important market for us. We expect to double our business in West Bengalin 2020. With our new range, we have ensured all those expectations are met. In addition, consumers also get Samsung’s best-in-class technology and the most trusted brand,”said Ankur Kapoor, Deputy General Manager, Consumer Electronics Business, Samsung India.
Price and Benefits:
Samsung’s 2020 AC line-up will include 41 ACs across Wind-Free 2.0, Premium Triple Inverter Series Inverter, Eco Inverter and On /Off ACs. The new split AC range will start from a price point of MRP INR 35,990 and will go up to INR 73,990.
Samsung has planned a strong durability proposition across line up along with its Digital Inverter Compressor range that will come with a 10 Year Warranty. Copper condenser models of Premium Triple Inverter series and Wind-Free 2.0 will come with 5 years condenser warranty and a 5 years warranty on PCB Controller as well to give customers complete peace of mind.
In order to drive affordability in the market, Samsung has also introduced attractive EMI options where customer can own a Samsung AC at zero down payment. Customers can also avail various installations offers like free installation or installation at INR 499. Along with this they can also avail 10% cashback on Wind-Free models and 5% cashback on the premium Triple Inverter Series through various banks and formats.
WIND-FREE 2.0 SERIES
Samsung’s Wind-Free™ 2.0 system uses 23,000 micro-holes to gently spread air evenly throughout the room, maintaining a comfortable level of coolness without any draft. Once the desired temperature is reached, the system disperses fresh air uniformly. The design has been upgraded to rectangular from the previous triangle design and with this change the micro-holes have been increased to 23,000 from 21,000 in the previous version.
The Wind-Free 2.0 enables users to control their ACs using the Smart Home App through Wi-Fi. The latest Wind-Free ACs are equipped with Motion Detect sensors (MDS) and automatically go into an energy saving mode if it does not detect any human presence for 60 minutes.
The product comes with 10 years of warranty on the compressor and features an energy-efficient Digital Inverter. With the Wind-Free 2.0 the Energy Saving Mode helps conserve up to 77% energy as compared to the Fast Cooling Mode.
TRIPLE INVERTER SERIES
The Samsung Triple Inverter Series comes with plethora of features along with host of benefits across models. The range comes with a convertible mode as an option where customer can convert its 2 Ton AC to 1.5 Ton, 1.5 Ton to 1 Ton and 1 Ton AC to 0.8T. The Convertible Mode uses less compressor capacity, thereby reducing power consumption. The Triple Inverter Series models are powered with World’s First 8-Pole Inverter Technology which helps in energy saving and has immensely low vibration while in operation.
Catering to consumers looking for energy efficient ACs, Samsung has lined up an extensive range of high energy efficient models – the 5-star 1 Ton and 5-star 1.5 Ton which are a part of Samsung’s most appreciated Maldives Split AC series. The series comes with bigger indoor unit size, available with copper condenser in 3-star 1.5 Ton configuration.
ECO INVERTER SERIES
As part of the 2020 expansion plan and addressability across price points, Samsung has also launched its first range of Eco Inverter Series of ACs in India. The new ACs have been designed carefully keeping in mind the consumers’ needs and expectations. The latest ACs comes with four different strip designs and have 100% copper condenser models.
ON/OFF SERIES Samsung has re-entered the On/Off AC segment with freshly designed Split AC in 1 Ton and 1.5 Ton 3-star AC configurations. Samsung will be launching 4 new models in On/Off series across 2 different design platforms. The latest range will come with 5-year warranty on compressor and has features like Turbo Cooling mode.