Sourav Ganguly Becomes The Brand Ambassador of Bengal Peerless
· “Dada” to lead “Avidipta II” campaign
· New Normal “Work From Home” working as a stimulus
· Best home loan rates in decades accelerating the sales
Kolkata, September 28, 2020: Bengal Peerless Housing Development Company Ltd, one of the leading real estate developers of India, today welcomes Sourav Ganguly as the Brand Ambassador for the company. Ganguly an Indian cricket administrator, commentator and former national cricket team captain and currently the 39th President of the Board of Control for Cricket in India (BCCI) will primarily lead the marvelous Avidipta II campaign. Sourav’s persona and global acceptance as the leader of leaders would lead to win many matches for the company as well for Avidipta II.
Avidipta II is situated at EM Bypass and is in close proximity to all international hotels, renowned hospitals, education institutes and entertainment zones. It is well connected with all major landmarks and will provide easy connectivity with the proposed metro. Avidipta II will consist of two 47 storied towers and it will be the tallest tower in EM Bypass. It will be India’s most affordable luxury housing project with prices below Rs 10,000 per sq ft. Sourav’s association would rope in more revenue for the company.
As almost all the sectors have been hit, the real estate market still sees 70% of its consumers in the market and this number is increasing by the day, as the ‘live with the virus’ norm is slowly and gradually being accepted by the world. In the current real estate scenario, a greater number of buyers are getting attracted towards luxury housing. The post Covid-19 era has seen an absolute metamorphosis in terms of spending as well as investing in Real Estate by the consumers. Industry experts suggest two aspects of Covid-19 era are playing key roles in the real estate investment. First, the New Normal practice of Work From Home globally, second, the EMI rates for housing loans are at the lowest in longest of time. The emphasis on long term sustenance has scaled up resulting in a significant amount of change in the Expenditure: (Savings + Disposable Income) ratio.
The buyer mix includes local HIG’s and also a good number of NRI’s. Kolkata in recent times has witnessed a boom in the luxury housing segment. According to market study, the luxury housing segment in Kolkata has huge potential and will be a major focus amongst all the real estate developers. Mumbai is India’s wealthiest city as per a report by New World Wealth. But the same report says City of Joy, Kolkata, is fast catching up as the city reported 9,600 millionaires, thereby beating major cities such as Bengaluru (7700 millionaires); Hyderabad (9000 millionaires); Pune (4500 millionaires) and Chennai (6600 millionaires).
Mr Ketan Sengupta, CEO, Bengal Peerless Housing Development Company Ltd. said, “Sourav Ganguly has been our first choice as Brand Ambassador of the project because of his personality dynamics which largely come with reliability and longevity. Because we strongly believe in creating value for our customers and upgrading the lifestyle of people who has shown faith and believe in us. The price factor and the location is a major USP for the project. EM Bypass has become a key area in the luxury housing segment. During the Covid19 era people have got used to with Work From Home practice which has given a way to personal space. Now people need a niche space at home dedicatedly for work. This need for space has made a way to the real estate investment.”
“Avidipta II is the companies first foray into the luxury housing segment. We strongly believe in creating customer satisfaction and upgrading the lifestyle of people who has shown faith and believe in us. Avidipta II will redefine the meaning of modern and luxurious living. We believe that there is a huge untapped potential in luxury housing sector and we are very confident in the development in this segment”, said Mr Sengupta.
Avidipta II has received precertification under the IGBC Green Homes Rating. The project will boast of a triple height entrance Lobby, Reflexology & Adventure Garden, Activity Lawn, Moon Garden, Gazebo, Swimming Pool, Outdoor Gymnasium, Outdoor Amphitheatre, Yoga Podium, Rain Water Harvesting & Children’s Play area. All Apartments are three side open & South Facing, enabling highest level of cross ventilation. The project will also boast of a club with AV Room, Swimming Pool and Multipurpose Court.