Curtain-raiser of Sharad Sundari 2020 on 22nd January 2021

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Shyam Sundar Co. Jewellers presented the curtain-raiser of Sharad Sundari 2020 on 22nd January 2021.
Shyam Sundar Co. Jewellers presented the curtain-raiser of Sharad Sundari 2020 on 22nd January 2021.

Shyam Sundar Co. Jewellers presented the curtain-raiser of Sharad Sundari 2020 on 22nd January 2021.

‘Sharad Sundari’, as we all know, is a very popular and much awaited annual hunt for the face with the most festive look during Durga Puja, and this year it is on its 8th year run.

In previous years, the hunt for the face was conducted at popular puja pandals, premium housing societies and premier college campuses; and this year, because of Covid-19 restrictions, the search was
entirely online.

And, as it turned out, the number of hopeful contestants beat the records of all the earlier editions.

Out of over 15,000 enrolments, thirty contestants were short-listed from a virtual screening last month; and these 30 contestants were invited to participate in the live prelim yesterday which resulted in the selection of the 10 finalists – after 3 rounds of judging by an eminent panel of judges from the sphere of beauty and fashion.

And the curtain-raiser at Tangerine, on 22nd January, presented these 10 Finalists on stage even as members of the news media and other guests kept guessing on the face with the winning look.

Monisha Sen, winner of the last edition of ‘Sharad Sundari’, was also there to share her experience of life after winning the title.

“Sharad Sundari made a big difference in my life because, after the win, people started looking at me with new eyes”, said Monisha Sen, adding “The kind of assignments, coming my way, improved significantly; and, in the process, so did the quality of my life and work”.

“Sharad Sundari started as a dream initiative to add a new dimension to all the celebration of the festive season and provide a platform for young girls with stars in their eyes”, said Rupak Saha, Director, Shyam Sundar Company Jewellers, “and, today, we are really happy to see that it has lived up to that promise and has grown into a very popular and much awaited annual hunt for the face with the most festive look during Durga Puja”.

“This year the preparations for ‘Sharad Sundari’ started with a challenge”, added Saha, explaining, ” Covid-19 restrictions posed many a problem but we managed to convert it all into an opportunity by reinventing the format and opening the flood gates of response by going online.”

The Shyam Sundar Co Jewellers ‘Sharad Sundari’ Finale is scheduled to be held at Lake Club on 6th February and, before that, the 10 finalists will be taken through a week-long grooming session with star trainers to prepare them for the centre-stage.

And, at the finale, a distinguished panel of judges will together decide on the winner of the ‘Sharad Sundari 2020’ title, two runners-up and the best in related categories of winning eyes, hair, skin, voice and talent.

See you there and watch this space for more news on the festive face of the year.