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MyGate, India’s largest Community Management player, today announced its foray into ‘Community Omnicommerce’ with the launch of MyGate Exclusives, enabling its 15,000+ societies in 2.5 million+ urban homes to begin unlocking their collective buying power. The section has gained significant traction during its six-week soft launch, with a third of daily users exploring the unique offerings. Currently, 80+ emerging and national brands have been on-boarded across categories and MyGate plans to empanel 200+ brands by March 2021. Over the coming two quarters, the company plans to address other community-specific gaps that exist in the broader commerce landscape, such as group buying for communities and a resident-to-resident marketplace.
Commenting on this new venture, Mr. Abhishek Kumar, COO & Co-founder, MyGate said, “These are interesting times to be in the community management space, as the threat of COVID has brought about huge behavioural shifts among residents. These shifts have helped us realise the demand for commerce tailored to the gated community resident, and MyGate Exclusives is the first proposition to be born out of this realisation. We are happy to see our users responding positively and are confident that our strong customer understanding will power this and many more initiatives to greater success in the future.”
