Infinix Brings Festive Traditions and Gaming Innovation Together This Durga Puja
Celebrating tradition with a record-setting 96-hour Dhunuchi Naach relay at Newtown Sarbojanin Durgotsav
Kolkata, 27 September 2025: The grandeur of Durga Puja at Newtown Sarbojanin Durgotsav came alive with the inauguration of a 96-hour non-stop Dhunuchi Naach relay, bringing together Bengal’s timeless traditions with modern gaming innovation. The historic celebration, set to be officially recognized in the India Book of Records. This event was inaugurated by renowned actress Monami Ghosh, marking the beginning of a unique confluence of culture and technology. The event beautifully showcased how the rhythm, devotion, and endurance of Dhunuchi Naach resonate with the passion and energy of today’s youth.
As part of the inaugural festivities, Infinix, the youth-first gaming-led smartphone brand, unveiled a dedicated gaming zone inside the pandal, where visitors indulged in immersive gameplay, including popular titles like Tekken. Festival-goers also had the opportunity to experience the newly launched GT 30 Pro and GT 30 smartphones, making the event a perfect bridge between festive joy and cutting-edge technology. This initiative reflected Infinix’s vision of engaging the tech-savvy generation through innovation that feels both interactive and relatable.
In addition, Infinix showcased its latest product portfolio, including the GT, NOTE, and HOT series, engineered for seamless performance with immersive displays, AI-powered features, ultra-fast charging, and long-lasting batteries. With this inauguration, Infinix not only honoured the cultural heartbeat of Kolkata but also reaffirmed its identity as a modern, youth-focused brand that celebrates heritage while driving innovation.
