SVF rolls out ‘Amazon in your City’ campaign across 30 Indian cities to connect with Bengalis nationally
First Bengali movie screened across 150+ theatres
Kolkata, December 22, 2017 – SVF, Eastern India’s largest movie production house today announced the launch of ‘Amazon in your City’ campaign as part of its strategy to reach out to the Bengali population nationally for its upcoming mega-budget film Amazon Obhijaan.
As part of the campaign, Amazon Obhijaan – the most expensive Bengali film ever, will be screened across 30 Indian cities over a period of three days beginning December 23 to Dec 25, 2017. Amazon Obhijaan is being released across 150+ theatres nationally, making it the first Bengali movie to be released at such a scale.
Apart from the six key metro cities, Amazon Obhijaan will also be screened in tier-2 and tier-3 cities. From Bokaro and Dhanbad in the east to Faridabad and Dehradun in the north; from Surat and Jamnagar in the west to Vishakhapatnam in the south, the ‘Amazon in your City’ campaign will cover the cities with considerable Bengali population in different states across India.
The tickets can be booked through the popular website bookmyshow.com. SVF will also promote the special shows for three days across the nation through its social media platforms which has a combined reach of a whopping 10 million.
Mahendra Soni, Co-Founder & Director, SVF said “Amazon in your City is part of our endeavor to ensure that each of the Bengali citizens of our country get an opportunity to watch the biggest Bengali movie ever, simultaneously with the people residing in West Bengal. We are confident that they will enjoy the movie this Christmas weekend”
The cities where the Amazon in your City campaign will run are –
Set to release on December 22, 2017, Amazon Obhijaan is the sequel to the 2013 blockbuster Chander Pahar which, at the time, broke all records for being the most successful Bengali film ever made in Bengal. The story of Amazon Obhijaan written, scripted and directed by the doctor-turned-director Kamaleswar Mukherjee delves into the deep jungles of the Amazonia. The expedition led by the Bengali cinestar Dev playing the explorer Shankar Choudhury is touted as a visual treat to watch for families specially children who love adventure. Veteran Brazilian actor David James plays the role of Marco Florian and Indian based Russian actress Svetlana Gulakova plays Marco’s daughter Anna Florian who joins Shankar to the mysterious yet endearing journey to El Dorado.
Recently the film set a world record by unveiling the biggest poster for a Bengali film ever pegged at 60,800 sq ft in size cover to cover. The film is also available in the graphic novel format for children to get a feel of the story. This film is the the only Bengali movie ever made to be released in six languages – Bengali, Hindi, Tamil, Telugu, Odia & Assamese. The Bengali version is releasing on 22nd December whereas the other five language versions are releasing on 29th December nationally.
Photo By Rajib Mukherjee
SVF is Eastern India’s largest movie production house, having business interests in Film Production, Television content Production, Film Distribution, Digital Cinema, Music, New Media and Cinemas. SVF has successfully produced over 110 films including national award winning ‘Chokher Bali’, ‘Raincoat’, ‘Memories in March’, ‘Chitrangada’ and ‘Chotoder Chobi’ and some of the biggest blockbusters like Chander Pahar, Challenge and Autograph among others. SVF’s latest venture is Hoichoi, the world’s largest digital Bengali entertainment content platform with over 500 Movies and exclusive Original Web Series. (Hoichoi is available for download on iTunes – http://bit.ly/iTunesHCDownload and Android – http://bit.ly/AndroidHCDownload)