U4ic International refreshes the brand with introducing new categories and the campaign ”Be Restless”
Kolkata 13 May 2019: When it comes to comfort and everyday style, U4ic international, a VKC group company is the perfect footwear choice for all. Adding the brand, the company today announced a refreshed brand identity with builds preference for the brand amongst the young generation. Aamir Khan, a superstar in the world today has been signed up as Vlalkaroo’s new brand.
The brand campaign ‘Be Restless’ brings alive restlessness showcased by infinity chaser or millennial with a hunger for more for whom goals are like stars in the sky, forever mo ling and countless. Mr. Khan will be seen in the TVC campaign who effectively epitomizes this idea and continue to achieve new milestones in his career path.
Walkaroo as a footwear brand was conceived and launched in 2013 to embrace me 531 of wear; »
high-quality footwear brand that caters to all, with an attractive range of footwear at commitme
prices. The brand, with introduction of new categories offers footwear choices from ssons simc
lliestyle shoes, casual shoes, sandals, loafers and flip flops for men, women and children.
Reflecting upon Wallaroo’s latest announcement, Mr. Noushad Veluthedath, Managing Director commented, “We are excited to bring on board Aamir Khan as the brand ambassador 55 his cars.”His personality completely resonates with the brand ethos. Aamir Khan is known for that across the country and beyond. We know that he continuously strives to achieve new milestone.
Commenting on this association, Aamir Khan said, ”I am thrilled to be a part of Walkaroo’s journey making youth across India move ahead confidently and comfortably.”
Aamir Khan will be unveiled as the brand ambassador through the release of a TVC featuring across Indian TV and digital channels.
Sports Shoes being introduced by Walkaroo is characterized by a range of products that move in tandem with market trends but with superior & attractive features. The lightweight, stretchable dual tone knitted upper in sport’s shoes offers not only premium looks but also enhanced breathability to minimize sweat irritations. The rubberized EVA soles in the Shoes are designed for better grip. The range of Lifestyle shoes from Walkaroo have also found higher acceptance in the market because of its flexible rubber outsoles and improved abrasion resistance. The encapsulated footbed technology in its select range is yet another cutting edge design aspect that gives products from Walkaroo an extra appeal and higher comfort. The current level of consumer acceptance indicates that Walkaroo as a
brand is well poised to establish itself as a leading footwear brand in India.
Photo by : Rajib Mukherjee