JK Masale signs Priyanka Sarkar as their Brand Ambassador
Kolkata May 31, 2019: Premium spices Brand, JK Masale announces Actress Priyanka Sarkar as their brand ambassador with the launch of its latest commercial.
JK Masale association with Actress Priyanka Sarkar comes at a point when the brand is growing rapidly to make its presence felt in the Spices industry in India and abroad. JK Masale is one of the fastest growing Spices brands catering to various segments of society. The brand had been launching various new products and adding to its distribution network in order to consolidate its foothold in the consumer market globally.
Actress told that JK Massale is in her life from early childhood as her mother used to use JK’s products in her cooking. Quality better than the so called organic products as claimed by the owners.
Ashoke Jain Director, JK Spices & Food Products, is excited about the collaboration and confirms that “JK Masale has signed up Actress Priyanka Sarkar as their brand ambassador. Priyanka brings in a touch of freshness to the brand and stands for everything that clearly defines the attributes of Brand JK Masale viz. young, Cooking expert, stylish, cheerful, aspirational, innovative and consistent. We are very kicked up about this association and hope to have an exciting journey with her”.
The new ad campaign will be launched in the digital platform at the onset; however, gradually encompassing television, outdoor and print for publicity.
Kolkata-headquartered JK Masale, one of the dominant packaged spice brands of eastern India, Now has a national presence with last year entering into southern states and also grown its presence in Western India. JK Spices & food Product has recorded a growth in exports and has added new countries by making it to a new total of 10 Countries exported to.
Vijay Jain, Director of Marketing, JK Spices & Food Products said “JK has top line of Products like Jeera powder, turmeric, Poppy seeds, Shahi garam masala, hing and many others. As part of our national expansion strategy, JK is also in the process of developing spices targeting all Indian markets especially for South and East India. We rolled up actress Priyanka Sarkar as our Brand Ambassador. She relates to our subject and is appealing to all segments of the society”.
JK Masale currently has a strong presence in Eastern India (Bihar, Bengal, North East and Odisha). The company also has a strong presence in Maharashtra, Rajasthan, Andhra Pradesh and Karnataka and many other states.