No.1 Yaari Jam Fest rocks Kolkata
McDowell’s No.1 Soda, in association with Hungama and Hungama Artist Aloud, brought the singing sensations Sunidhi Chauhan and Anupam Roy to Kolkata for a day filled with music. Setting a celebratory mood post the festivities, the artists performed for McDowell’s No. 1 Yaari Jam Fest at NICCO Park, Kolkata, as part of the 3-city tour across West Bengal.
McDowell’s No.1 Soda is synonymous with celebrating the bonds of brotherhood and has been an enabler of friendships through its intriguing and captivating storytelling amongst masses in India. The No.1 Yaari Jam Fest, powered by Hungama and Hungama Artist Aloud, is an experiential platform that is conceptualized to get the audience and their Yaars to experience the power of music that brings them together every time, informed Amarpreet Singh Anand, Executive Vice President and Portfolio Head, Diageo India.
After entertaining the fans in Kolkata, McDowell’s No. 1 Yaari Jam Fest will now move to the last leg in Siliguri on 17th November.
The No.1 Yaari Jam fests this year will feature artists and bands opening the concerts. These artists/ bands who were selected through the enabler platform of McDowell’s No.1 Soda called No.1 Yaari Jam Pads, followed by the final performances by the headlining artists.
The evening saw the rock bands The Grooverz & Underground Authority open the fest and enthral the fans with their music.