NSHM Knowledge Campus, Kolkata hosts Y – FACTOR 2019: An International Conference on Media and Society

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NHSM - Bruce Bucknel
NHSM - Bruce Bucknel

NSHM Knowledge Campus, Kolkata hosts Y – FACTOR 2019: An International Conference on Media and Society

Announces signing of MoU with Asia Centre, Thailand

A platform for the best media minds to come together and exchange ideas

Kolkata 8th March 2019: : NSHM School of Media & Design, NSHM Knowledge Campus, Kolkata today organized “Y Factor 2019” – an International Conference on “Media and Society” and highlighted how mass media plays a crucial role in shaping public opinion. The two-day conference amplified the dynamics of today’s free society. NSHM School of Media & Design in their inaugural ceremony invited the best minds from the media industry to come together and motivate the students with gamut of knowledge and inspirational speech. Bruce Bucknell, British Deputy High Commissioner, Kolkata, Prof. Dr. Saikat Maitra, Maulana Abul Kalam Azad University of Technology, Vice Chancellor and other noted dignitariesinaugurated the event by watering a plantOn this occasion, NSHM Knowledge Campus also announced signing of MoU with Asia Centre, Thailand to facilitate students and faculty exchange programs between the two countries.

The two-day Seminar had four sessions – Three Technical Sessions on Media & Women, Media & Design, Media & Human Rights and a panel discussion on “Media at crossroads: Censorship, Social Media and Fake News”. The conference discussed subjects such as increasing censorship, atrocity against women, paid news, social media trolls, rampant fake news etc. It publicized the need to break stereotypes through the change in media policies. It elaborated how media is the reflection of our society and the way it works.

On the first day of the conference, delegates from 11 states of India and from Bangladesh and Sri Lanka exchanged their thoughts and submitted their research papers on the impact of media in today’s society. In today’s era when society faces some major challenges in terms of gender injustice, socio- political rights etc. mass communication plays a pivotal role in developing opinions. Social media is often the primary source of information and contributes in building perceptions on various serious issues. Platforms like Y – Factor enables students to engage with personalities of national and international repute and discuss the impact and contribution of media in developing the society.

The second day of the conference had a panel discussion, which saw presence of eminent personalities such as Nirupama Subramanian, Resident Editor, The Indian Express, Mumbai, Bachi Karkaria, Columnist, The Times of India, Dilrukshi Handunetti, Consultant Editor of the Weekend and Daily Express and other noted dignitaries. The speakers discussed about the current role of women in mass media and how they were stereotyped and portrayed in a sexist light in the past. Currently there has been a paradigm shift in the status of women and they are equally contributing significantly in all sectors including media. 

The discussion also highlighted issues related to censorship, social media and fake news. In today’s era, social media plays a critical role in building a brand. Social media is an important platform which create perceptions and can also often circulate fake news which in turn might create unnecessary social turmoil. People often believe messages that are circulated in various social platforms and tend to promote them without even checking its authenticity. Hence, censorship is highly recommended to control the flow of information going through any public domain.

Speaking on this occasion, Mr. Cecil Antony, Chief Mentor & Managing Trustee, NSHM Knowledge Campus said, “We at NSHM Knowledge Campus believe in providing holistic education to our students. Our objective is synonymous with our actions and we choose to continue to prepare our students for global industry interface and influence their personalities in a positive way. Through this conference, we wanted our students to explore the current trends in the Indian media scenario. We advised the students to attend the conference and become aware about the paradigm shift in the role of media. Y-FACTOR 2019 gathered excellent minds from the media sector together and allowed free flow of informative knowledge which not only helped the students but also our faculties.  We also are glad to announce that NSHM Knowledge Campus signed a MoU with Asia Centre, Thailand to facilitate students and faculty exchange programs between the two countries”.

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