Summer may be on its last leg but cooling options are never enough. Leading ‘coolness’ provider – Navratna Oil, has roped in Shilpa Shetty to endorse its latest ‘coolant’ – Navratna Almond Cool Oil. It supposedly comes with sensorial pliancy and therapeutic benefits of ayurveda.
Modern, confident, multi-tasking women of today who prefer non-sticky oils are their primary targets. Alleviation from daily stress, tension, headache and sleeplessness while providing natural non-sticky nourishing goodness of nine natural ingredients like amla, bhringaraj, pudina ka phul and almonds are its assigned duties. And of course the beautiful fragrance hangs about.
Speaking on this occasion, HarshaVardhan Agarwal, Director, Emami Limited said, “Navratna has been the popular choice of the consumers for cooling, relaxation and relief for more than two decades. With Navratna Almond Cool Oil, we are confident of reaching out to an wider audience”.
They are going to embark on a complete 360 degree product and marketing communication campaign in ATL and BTL. A new television commercial featuring Shilpa Shetty has been developed by Orchard India and directed by internationally renowned ad filmmaker Uri Shizerto.
Navratna Oil which enjoys a volume market share in excess of 60% is a category leader and the Rs 700+cr Navratna brand consists of Navratna Oil and Navratna Xtra Thanda Oil are endorsed by Amitabh Bachchan and Shah Rukh Khan respectively.
2.7 ml sachet – Re 1
50ml – Rs 40
100 ml – Rs 76
Introductory offer – Rs 5 and Rs 10 off on 50 ml and 100 ml respectively.