Great Lakes Institute hosts 16TH NASMEI International Marketing Conference 2022

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Dr. Suresh Ramanathan, Dean, GLIM
Dr. Suresh Ramanathan, Dean, GLIM
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Great Lakes Institute hosts 16TH NASMEI International Marketing Conference 2022

Themed on Quantitative Methods, the conference included faculty resources from the best institutes in the US.

22nd December 2022, Chennai:

Great Lakes Institute of Management, Chennai hosted the 16th NASMEI International marketing conference in collaboration with the North American Society for Marketing Education in India (NASMEI) recently in the city.

The 3-day doctoral workshop followed by a 2-day conference provided an apt platform for the doctoral students and the junior faculty to interact and discuss with the top researchers in the world. Grants were also given to eligible participants for a sixth straight year. 

The conference saw the participation of 40 research scholars, faculty members, and students. Themed on Quantitative Methods, the conference included faculty resources from the best institutes in the US. Prof. K Sudhir (Yale) spoke about Logit Models; Prof. Nitin Mehta (Toronto) about Structural Models; Prof. Unnati Narang (Chicago) and Prof. Venky Shankar (Texas A&M) spoke about Causal Modelling; Prof. Sridhar Narayanan (Stanford) about Bayesian Modeling; Profs. Seshadri (Houston), Sudhir Voleti (ISB), and Prof. Venky Shankar (Texas A&M) elaborated on the role of Machine Learning in Marketing Research. The professors shared their knowledge with the participants through the virtual mode.

More than 65 papers were presented at the conference on consumer behaviour, digital marketing, and services marketing tracks. Three research grants (2 grants for each category) of 1 lakh each were awarded as a part of the conference. 

Speaking about the conference, Dr. Suresh Ramanathan, Dean, of Great Lakes Institute of Management, Chennai, “We have been organising the NASMEI conference in Chennai for the last 16 years and the response has been fantastic. I am sure we can take Indian marketing research to greater heights, through such conferences. Our continued partnership with NASMEI will act as a catalyst for collaborative research that emerges from partnerships forged during the conference.” 

About Post Author

Suman Munshi

Founder Editor of IBG NEWS (15/Mar/2012- 09/Aug/2018). Recipient of Udar Akash Rokeya Shakhawat Hossain Award 2018. National Geographic & Canon Wild Clicks 2011 jury and public poll winner. Studied Post Graduate Advance Dip in Computer Sc., MBA IT,LIMS (USA & Australia), GxP(USA & UK),BA (Sociology) Dip in Journalism (Ireland), Diploma in Vedic Astrology, Numerology, Palmistry, Vastu Shastra & Feng Sui 25 years in the digital & IT industry with Global MNCs' worked & traveled in USA, UK, Europe, Singapore, Australia, Bangladesh & many other countries. Education and Training advance management and R&D Technology from India, USA, UK, Australia. Over 30 Certification from Global leaders in R&D and Education. Computer Science Teacher, IT & LIMS expert with a wide fan following in his community. General Secretary West Bengal State Committee of All Indian Reporter’s Association
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