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The second Phase of the Sari Festival “VIRAASAT”- Celebrating 75 handwoven Saris of India begins tomorrow
Traditional weavers to exhibit and sale handcrafted varieties of Saris at Handloom Haat, Janpath
By PIB Delhi
The second phase of the Sari Festival “VIRAASAT”- Celebrating 75 handwoven Saris of India will begin from 3rd to 17th January 2023 at Handloom Haat, Janpath, New Delhi.
The Ministry of Textiles is organizing the festival, the time of which is 11 AM to 8 PM.
The second phase, having 90 participants from different parts of the country, brings enhanced attraction through the participation of famous Handcrafted varieties of Saris like Tie and Dye, Chikan embroidered Saris, Hand Block Saris, Kalamkari printed Saris, Ajrakh, Kantha and Phulkari. These will be in addition to the exclusive handloom Saris of Jamdani, Ikat, Pochampally, Banaras Brocade, Tussar Silk (Champa), Baluchari, Bhagalpuri Sik, Tangail, Chanderi, Lalitpuri, Patola, Paithani, etc. Also available will be Handloom Saris like Tanchoi, Jangla, Kota Doria, Cutwork, Maheshwari, Bhujodi, Santipuri, Bomkai, and several other varieties like Garad Korial, Khandua, and Arni Silk Saris.
The first phase of “VIRAASAT”- Celebrating 75 handwoven Saris of India started on 16th December 2022 and concluded on 30th December 2022. The event was inaugurated by Hon’ble Finance Minister Smt. Nirmala Sitharaman on 16th December 2022, along with Hon’ble Minister of State Smt. Darshana Jardosh and other women parliamentarians.
In the 1st Phase from 16th to 30th December 2022, 70 Participants took part in the “VIRAASAT” event. A wide publicity program was taken up to advertise this event through Print Media Newspapers, Posters, invitation cards Social Media, Cultural Programs Designers Workshops, etc. The event has been a big hit, and along with impressive footfalls across age groups, brought much-needed attention to the sector and sales of handloom goods for the weavers.
A social media campaign has been launched under the common hashtag #MySariMyPride to support our handloom weavers. Coinciding with the 75 years of Independence, “Azadi ka Amrit Mahotsav” there will be an exhibition-cum-sale of Handloom Saris by 75 handloom weavers. A series of activities are planned for the visiting public such as:
- Viraasat-Celebrating the heritage: Curated display of handloom saris.
- Viraasat-Ek Dharohar: Direct retail of saris by weavers
- Viraasat Ke Dhage: Live loom demonstration
- Viraasat–kal se kal tak : Workshops and talks on sari and sustainability
- Viraasat–Nritya Sanskriti: Famous Folk dances of Indian culture
The exhibition will be open to the public from 11 am to 8 pm. Handloom saris drawn from some of the exotic locations of India are on display and sale at the exhibition. A brief list is given below: –States Prominent sari varieties Andhra Pradesh Uppada Jamdhani Sari, Venkatagiri Jamdani Cotton Sari, Kuppadam Sari, Chirala Silk Cotton Sari, Madhavaram Sari and Polavaram Sari Kerala Balaramapuram Sari and Kasavu Sari Telengana Pochampally Sari, Siddipet Gollabamma Sari and Narayanpet Sari Tamilnadu Kancheepuram Silk Sari, Arni Silk Saris, Thirubuvanam Silk Sari, Vilandai Cotton Sari, Madurai Sari, Paramakudi Cotton Sari, Aruppukottai Cotton Sari, Dindigul Cotton Sari, Coimbatore Cotton Sari, Salem Silk Sari and Coimbatore (Soft) Silk Saris & Kovai Kora Cotton Saris Maharashtra Paithani Sari, Karvath Kathi Sari and Nagpur Cotton Sari Chhattisgarh Tussar Silk Sari of Champa Madhya Pradesh Maheshwari Sari and Chanderi Sari Gujarat Patola Sari, Tangaliya Sari, Ashawali sari and Kuchchi Sari/ Bhujodi sari Rajasthan Kota Doria Sari Uttar Pradesh Lalitpuri Sari, Banaras Brocade, Jangla, Tanchoi, Cutwork, and Jamdani Jammu & Kashmir Pashmina Sari Bihar Bhagalpuri Silk Sari and Bawan Buti Sari Odisha Kotpad Sari and Gopalpur Tassar Sari West Bengal Jamdani, Santipuri and Tangail Jharkhand Tussar and Gichha Silk Sari Karnataka Ilkal Sari Assam Muga Silk Sari, Mekhla Chadar (Sari) Punjab Embd. & Croch (Phulkari)
The event is likely to bring a renewed focus on the age-old tradition of Sari weaving and thereby improve the earnings of the handloom community.
The handloom sector is a symbol of our country’s rich and varied cultural heritage, besides being one of the key sectors providing employment to a large number of people, especially women. The event celebrates both the tradition as well as the potential of the Handloom Sector at its full strength.
