The second Phase of the Sari Festival “VIRAASAT”- Celebrating 75 handwoven Saris of India begins tomorrow

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Baluchori Saree - Bengal Art in Textile
Baluchori Saree - Bengal Art in Textile
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Azadi Ka Amrit Mahoutsav

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The second Phase of the Sari Festival “VIRAASAT”- Celebrating 75 handwoven Saris of India begins tomorrow

Traditional weavers to exhibit and sale handcrafted varieties of Saris at Handloom Haat, Janpath

By PIB Delhi

The second phase of the Sari Festival “VIRAASAT”- Celebrating 75 handwoven Saris of India will begin from 3rd to 17th January 2023 at Handloom Haat, Janpath, New Delhi.

The Ministry of Textiles is organizing the festival, the time of which is 11 AM to 8 PM.

The second phase, having 90 participants from different parts of the country, brings enhanced attraction through the participation of famous Handcrafted varieties of Saris like Tie and Dye, Chikan embroidered Saris, Hand Block Saris, Kalamkari printed Saris, Ajrakh, Kantha and Phulkari. These will be in addition to the exclusive handloom Saris of Jamdani, Ikat, Pochampally, Banaras Brocade, Tussar Silk (Champa), Baluchari, Bhagalpuri Sik, Tangail, Chanderi, Lalitpuri, Patola, Paithani, etc. Also available will be Handloom Saris like Tanchoi, Jangla, Kota Doria, Cutwork, Maheshwari, Bhujodi, Santipuri, Bomkai, and several other varieties like Garad Korial,  Khandua, and Arni Silk Saris.

The first phase of “VIRAASAT”- Celebrating 75 handwoven Saris of India started on 16th December 2022 and concluded on 30th December 2022. The event was inaugurated by Hon’ble Finance Minister Smt. Nirmala Sitharaman on 16th December 2022, along with Hon’ble Minister of State Smt. Darshana Jardosh and other women parliamentarians.

In the 1st Phase from 16th to 30th December 2022, 70 Participants took part in the “VIRAASAT” event. A wide publicity program was taken up to advertise this event through Print Media Newspapers, Posters, invitation cards Social Media, Cultural Programs Designers Workshops, etc. The event has been a big hit, and along with impressive footfalls across age groups, brought much-needed attention to the sector and sales of handloom goods for the weavers.

A social media campaign has been launched under the common hashtag #MySariMyPride to support our handloom weavers. ­­­­­Coinciding with the 75 years of Independence, “Azadi ka Amrit Mahotsav” there will be an exhibition-cum-sale of Handloom Saris by 75 handloom weavers.  A series of activities are planned for the visiting public such as:

  • Viraasat-Celebrating the heritage: Curated display of handloom saris.
  • Viraasat-Ek Dharohar: Direct retail of saris by weavers
  • Viraasat Ke Dhage: Live loom demonstration
  • Viraasat–kal se kal tak : Workshops and talks on sari and sustainability
  • Viraasat–Nritya Sanskriti: Famous Folk dances of Indian culture

The exhibition will be open to the public from 11 am to 8 pm. Handloom saris drawn from some of the exotic locations of India are on display and sale at the exhibition. A brief list is given below: –

StatesProminent sari varieties
Andhra PradeshUppada Jamdhani Sari, Venkatagiri Jamdani Cotton Sari, Kuppadam Sari, Chirala Silk Cotton Sari, Madhavaram Sari and Polavaram Sari
KeralaBalaramapuram Sari and Kasavu Sari
TelenganaPochampally Sari, Siddipet Gollabamma Sari and Narayanpet Sari
TamilnaduKancheepuram Silk Sari, Arni Silk Saris, Thirubuvanam Silk Sari, Vilandai Cotton Sari, Madurai Sari, Paramakudi Cotton Sari, Aruppukottai Cotton Sari, Dindigul Cotton Sari, Coimbatore Cotton Sari, Salem Silk Sari and Coimbatore (Soft) Silk Saris & Kovai Kora Cotton Saris
MaharashtraPaithani Sari, Karvath Kathi Sari and Nagpur Cotton Sari
ChhattisgarhTussar Silk Sari of Champa
Madhya PradeshMaheshwari Sari and Chanderi Sari
GujaratPatola Sari, Tangaliya Sari, Ashawali sari and Kuchchi Sari/ Bhujodi sari
RajasthanKota Doria Sari
Uttar PradeshLalitpuri Sari, Banaras Brocade, Jangla, Tanchoi, Cutwork, and Jamdani
Jammu & KashmirPashmina Sari
BiharBhagalpuri Silk Sari and Bawan Buti Sari
OdishaKotpad Sari and Gopalpur Tassar  Sari
West BengalJamdani, Santipuri and Tangail
JharkhandTussar and Gichha Silk Sari
KarnatakaIlkal Sari
AssamMuga Silk Sari, Mekhla Chadar (Sari)
PunjabEmbd. & Croch (Phulkari)

The event is likely to bring a renewed focus on the age-old tradition of Sari weaving and thereby improve the earnings of the handloom community.

The handloom sector is a symbol of our country’s rich and varied cultural heritage, besides being one of the key sectors providing employment to a large number of people, especially women.  The event celebrates both the tradition as well as the potential of the Handloom Sector at its full strength.

About Post Author

Suman Munshi

Founder Editor of IBG NEWS (15/Mar/2012- 09/Aug/2018). Recipient of Udar Akash Rokeya Shakhawat Hossain Award 2018. National Geographic & Canon Wild Clicks 2011 jury and public poll winner. Studied Post Graduate Advance Dip in Computer Sc., MBA IT,LIMS (USA & Australia), GxP(USA & UK),BA (Sociology) Dip in Journalism (Ireland), Diploma in Vedic Astrology, Numerology, Palmistry, Vastu Shastra & Feng Sui 25 years in the digital & IT industry with Global MNCs' worked & traveled in USA, UK, Europe, Singapore, Australia, Bangladesh & many other countries. Education and Training advance management and R&D Technology from India, USA, UK, Australia. Over 30 Certification from Global leaders in R&D and Education. Computer Science Teacher, IT & LIMS expert with a wide fan following in his community. General Secretary West Bengal State Committee of All Indian Reporter’s Association
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