EASTERN RAILWAY’S ONE STATION ONE PRODUCT STALLS – CREATING A GLOBAL MARKET FOR LOCAL PRODUCT

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EASTERN RAILWAY’S ONE STATION ONE PRODUCT STALLS – CREATING A GLOBAL MARKET FOR LOCAL PRODUCT: A NEW LEASE OF LIFE FOR LOCAL ARTISANS AND SMALL ENTREPRENEURS.
EASTERN RAILWAY’S ONE STATION ONE PRODUCT STALLS – CREATING A GLOBAL MARKET FOR LOCAL PRODUCT: A NEW LEASE OF LIFE FOR LOCAL ARTISANS AND SMALL ENTREPRENEURS.
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EASTERN RAILWAY’S ONE STATION ONE PRODUCT STALLS – CREATING A GLOBAL MARKET FOR LOCAL PRODUCT: A NEW LEASE OF LIFE FOR LOCAL ARTISANS AND SMALL ENTREPRENEURS

Kolkata, December 16, 2023

Ministry of Railways has launched the ‘One Station One Product’ (OSOP) scheme with objectives to promote the ‘Vocal for Local’ vision of the Government of India and provide a market for local or indigenous products which will create additional income opportunities for the small entrepreneurs and marginalised sections of society.

Under the scheme, ‘One Station One Product’ outlets at railway stations are allotted for showcasing, selling, and giving high visibility to indigenous /local products, the official statement added. These OSOP stalls are designed through the National Design Institute for uniformity. Product categories, under this scheme, include Handicrafts/ Artefacts, Textiles and Handlooms, Traditional Garments, and Local agricultural produce (including millet)/ Processed/semi-processed foods.

OSOP scheme certainly succeeded in providing enhanced livelihood and skill development opportunities to local artisans, potters, handloom weavers, and tribal and helped local businesses and the supply chain of West Bengal across the Eastern Railway network.

The OSOP scheme, introduced by the Railway Ministry, provides a platform for local artisans, weavers, craftsmen, and other skilled individuals to showcase and sell their products at railway stations across the country. The allotment of OSOP stalls is carried out through a tendering process, ensuring a fair and transparent selection. Applicants who align with the scheme’s objectives are chosen on a rotation basis by drawing lots at the respective stations.

EASTERN RAILWAY’S ONE STATION ONE PRODUCT STALLS – CREATING A GLOBAL MARKET FOR LOCAL PRODUCT: A NEW LEASE OF LIFE FOR LOCAL ARTISANS AND SMALL ENTREPRENEURS.
EASTERN RAILWAY’S ONE STATION ONE PRODUCT STALLS – CREATING A GLOBAL MARKET FOR LOCAL PRODUCT: A NEW LEASE OF LIFE FOR LOCAL ARTISANS AND SMALL ENTREPRENEURS.

The OSOP stalls on Eastern Railway showcase a diverse range of indigenous and local products, reflecting the rich cultural heritage of the region. From the traditional Bengali Tant sarees to the exquisite, Handmade Jewellery, Jute Bags Clay Idols, and many other handmade items as well as merchandise from small industries. All these represent the skilled craftsmanship of Bengal. The initiative not only promotes economic growth but also preserves and upgrades the unique indigenous craft of the region.

Eastern Railway has fabricated OSOP stalls at 243 stations so far, among which 76 are in the Howrah Division, 127 in the Sealdah Division, 12 in the Asansol Division, and 28 in Malda Division.
Presently OSOP stalls are operating at 87 stations in four divisions of Eastern Railway viz. Howrah, Sealdah, Asansol, Malda. Through these OSOP stalls, Eastern Railway is keen on promoting local handicrafts, creating a Global Market for Local Products.

The vision behind OSOP is to reach the bottom of the pyramid, providing opportunities to local artisans. To achieve this, Eastern Railway has undertaken extensive public outreach measures, including advertising in newspapers, social media campaigns, public announcements, press notifications, and personal visits to artisans.

Shri Kaushik Mitra, Chief Public Relations Officer, Eastern Railway said “Eastern Railway remains committed to fostering local talent and promoting the cultural wealth of the region through initiatives like OSOP. We invite passengers and visitors to experience the vibrancy of Bengal’s indigenous crafts & products and contribute to the success of this empowering scheme.

About Post Author

Editor Desk

Antara Tripathy M.Sc., B.Ed. by qualification and bring 15 years of media reporting experience.. Coverred many illustarted events like, G20, ICC,MCCI,British High Commission, Bangladesh etc. She took over from the founder Editor of IBG NEWS Suman Munshi (15/Mar/2012- 09/Aug/2018 and October 2020 to 13 June 2023).
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