CommBank announced as Official Regional Partner of AFC Women’s Asian Cup Australia 2026™
The Asian Football Confederation (AFC) is proud to announce Commonwealth Bank of Australia (CommBank) as the Official Regional Partner of the upcoming AFC Women’s Asian Cup Australia 2026™. This milestone partnership underscores CommBank’s commitment to supporting football and fostering community engagement across Australia and the wider Asian region.
As part of the partnership, CommBank will have the exclusive opportunity to run a promotion to select kids who will have the exciting prospect of accompanying players during the march-in at the pre-match ceremony for each game of the tournament, which is scheduled to take place from March 1 to 21.
With over 3.4 million Australians connected to the AFC’s Participating Member Associations, the 2026 tournament is set to be the most attended AFC Women’s Asian Cup™ ever and promises to be a true celebration of Australia’s multicultural fabric, showcasing the diversity and shared spirit that football unites across communities.
The tournament is expected to reach over eight million viewers nationwide and attract record-breaking crowds both at home and abroad, as Asia’s top 12 women’s teams take centre stage in inspiring fans across the region.
AFC General Secretary Datuk Seri Windsor John said: “CommBank is synonymous with the development of women’s football in Australia and the AFC is delighted to see them expand their footprint as we welcome them as an Official Regional Partner of the AFC Women’s Asian Cup Australia 2026™.
“Their commitment to advancing the sport dovetails with the objectives of the AFC to strengthen the women’s game and together, we are confident that this partnership will leverage the power of women’s football to inspire and engage with more communities across the Continent.”
Monique Macleod, Group Executive Marketing and Corporate Affairs at CommBank, said: “We’re proud to support the AFC Women’s Asian Cup™ as it comes to Australia next year. It’s a celebration of the world’s game and a reflection of our nation’s diversity and spirit. Football is a unifying force and a game for all that brings people together and inspires belief. As the tournament returns to Australia, CommBank is excited to carry that legacy forward and help build a brighter future that reflects the spirit and strength of our communities.”
Patrick Murphy, CEO of the AFG, said: “The AFC Women’s Asian Cup Australia 2026™ will be the most attended in the history of the tournament, celebrating Australia’s diversity and the unifying power of football. Through partnerships like this, we’re inspiring millions and connecting communities across the region.”
About the AFC
The Asian Football Confederation (AFC) is the governing body of Asian football and one of the six Confederations making up FIFA. Established in 1954, the AFC is headquartered in Kuala Lumpur, Malaysia, and comprises 47 Member Associations.
The AFC organises the AFC Asian Cup™, the AFC Women’s Asian Cup™ and the AFC Futsal Asian Cup™ which are the flagship Continental national team football and futsal competitions, while the AFC Champions League Elite™ and AFC Women’s Champions League™ are the premier competitions for Asian clubs, drawing millions of fans to the beautiful game across the length and breadth of the Continent and beyond.
About Commbank
CommBank is one of the leading banks in Australia, serving more than 17 million customers, focusing on providing retail and commercial banking services predominantly in Australia, and in New Zealand through their subsidiary, ASB. CommBank is guided by their purpose – building a brighter future for all. Their strategy, to build tomorrow’s bank today for our customers, reflects their commitment to use the strength of CommBank to support our customers, invest in communities and provide strength and stability for the broader economy. Working alongside the AFC, we’re championing diversity and inclusion and helping build a brighter future for players, fans and families right across the country and the wider Asian region. As the largest supporter of the game in the country, CommBank is proud to help grow football at every level, from community clubs to the national stage.
About Asia Football Group
Asia Football Group (AFG) is the exclusive commercial agency for the Asian Football Confederation’s (AFC) competitions from 2023-2028. AFG’s partnership with the AFC covers the commercial rights for all major AFC National Team and Club competitions, including the AFC Asian Cup™, AFC Asian Qualifiers™, AFC Women’s Asian Cup™, AFC Women’s Olympic Qualifiers, AFC Champions League Elite™, AFC Women’s Champions League™, and AFC Champions League Two™ as well as AFC youth and futsal competitions.
