29th September 2019, Kolkata :
Pepe Jeans, one of the most iconic and globally recognized denim brands in the world brings more shine into the joyous season of Puja going around the city of joy with the launch of their new Autumn-Winter collection of 2019.
Whilst being one of the leading brands of denim apparels for the past 45 years, it has also been here in India for almost three decades making it one of the most known and loved brands for us Desi’s.
Sidharth Malhotra the brand ambassador of Pepe Jeans came down to the South City Mall situated in Kolkata and unveiled the new collection to all the present audience inside the mall and to the Pepe Party Squad.
This new collection comprises of knits and puff jackets, plaid shirts and hoodies, zip-up tops and folksy fun pieces, and it celebrates both the iconic heritage of the Pepe Jeans London brand through archive logos and motifs, as well as a sense of adventure.
To celebrate the occasion Sidharth interacted with the audience present at the atrium, engaging in conversations about style and the brand Pepe Jeans itself, while also grooving with the Pepe Party Squad.
The mall activation was a huge success as the video unveiling of the AW’19 collection was displayed at the Atrium. He also went up to the store in the mall itself and browsed through the collection where he also interacted with the top Fashion and Lifestyle Bloggers.
