CP BRO Swaggers In Kolkata



A year after launching CP BRO at their homestead region – the South, Royal Classic Group, introduced the same in Kolkata with a bucolic fashion show which also included Classic Polo Autumn-Winter Collections.International aspirations abound and so does such inspiration as adduced from phrasal reversal in nomenclature.

In an interaction held earlier Usha Periyasamy, Director – Brands & Operations, said, “With this collection we are stepping into a younger age group of 18 to 27 as 60% of our population is below 30 years of age and keeping that in mind we have priced our items in the affordable price-band between INR 2999-19999.” Some items are priced around INR 29999. This collection embodies two themes – off-beat and artisan – and encompasses 1100 items which not only is their biggest ever but also so as per standard industry practices.

Tag line of CP BRO – ‘sono diverso’ meaning ‘I am different/distinct/unlike pervades both lines – ‘Off-beat’ compilation highlights immersive and expressive style, inspired by the dynamic connection between the world of fashion & art while ‘Artisan’ collection echoes the intersection of craft and innovation –  craftsmanship viewed through the lens of today, fortified by a new generation of energetically reviving artful and old techniques reflecting nomadic sense of wanderlust that provides an eclectic update of street wear. Colors, textures and silhouettes are aptly layered to mirror this cross-pollination of cultures and creeds. The complete wardrobe for dyna-men (dynamic young men) comprises Tshirt, shirt, trousers, denim, inner wear and accessories.

MD of the brand, T.R.Sivaram, speaking to IBG News Services agency on the growth strategy of the brand, mentioned that they have a presence of over 84 exclusive brand outlets in India and plan to expand the retail footprint further with 20 new stores at Kolkata (target of 5-6 stores), Siliguri, 24 parganas, Howrah and Hoogoly in next 2-3 Years. Malik Shah, B-East chipped in “We are targeting15-20 Cr in 1&1/2 years in all formats”.

Usha put in a last word, ”We want to clothe 10% of the male population”