Kolkata|

Indian Terrain launched its exclusive brand store in Kolkata just the other day and brought down its brand ambassador actor Randeep Hooda, lead of to-be-released, Sarabjit to do it.

A clamor broke out as soon as the actor made his appearance. After the customary ribbon-cutting and pho-op he settled for interviews. The questions came thick and were all on his impending film. When he ultimately went in the adjacent lounge, IBG NSA stole a quick moment to ask about his take on fashion. A brief thought later he said, “Occasion, comfort and whatever makes you”. Hmm.

Dressed in denim and khakis, his favorites, he’s found an ally with the brand he endorses which specializes in everyday clothing, offering customers a wide range of smart-casual outfits facilitating a smooth transition between work & play. The clothes, designed for a cosmopolitan, mature, upwardly-mobile man who can also carry classic styling, include a line of shirts made of linen and premium cotton, slim fit khakis, graphic t-shirts and polos, casual denims and sweatshirts.

They have also recently entered the casual apparel space for 6-14 yr olds with `Indian Terrain Boy’.