Shilpa Shetty endorses Emami’s new launch – Navratna Almond Cool Oil

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Shilpa Shetty endorses Emami’s new launch - Navratna Almond Cool Oil
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Kolkata|

Summer may be on its last leg but cooling options are never enough. Leading ‘coolness’ provider – Navratna Oil, has roped in Shilpa Shetty to endorse its latest ‘coolant’ – Navratna Almond Cool Oil. It supposedly comes with sensorial pliancy and therapeutic benefits of ayurveda.

Modern, confident, multi-tasking women of today who prefer non-sticky oils are their primary targets. Alleviation from daily stress, tension, headache and sleeplessness while providing natural non-sticky nourishing goodness of nine natural ingredients like amla, bhringaraj, pudina ka phul and almonds are its assigned duties. And of course the beautiful fragrance hangs about.

Speaking on this occasion, HarshaVardhan Agarwal, Director, Emami Limited said, “Navratna has been the popular choice of the consumers for cooling, relaxation and relief for more than two decades. With Navratna Almond Cool Oil, we are confident of reaching out to an wider audience”.

They are going to embark on a complete 360 degree product and marketing communication campaign in ATL and BTL. A new television commercial featuring Shilpa Shetty has been developed by Orchard India and directed by internationally renowned ad filmmaker Uri Shizerto.

Navratna Oil which enjoys a volume market share in excess of 60% is a category leader and the Rs 700+cr Navratna brand consists of Navratna Oil and Navratna Xtra Thanda Oil are endorsed by Amitabh Bachchan and Shah Rukh Khan respectively.

Prices –

2.7 ml sachet – Re 1

50ml – Rs 40

100 ml – Rs 76

Introductory offer – Rs 5 and Rs 10 off on 50 ml and 100 ml respectively.

About Post Author

Suman Munshi

Founder Editor of IBG NEWS (15/Mar/2012- 09/Aug/2018). Recipient of Udar Akash Rokeya Shakhawat Hossain Award 2018. National Geographic & Canon Wild Clicks 2011 jury and public poll winner. Studied Post Graduate Advance Dip in Computer Sc., MBA IT,LIMS (USA & Australia), GxP(USA & UK),BA (Sociology) Dip in Journalism (Ireland), Diploma in Vedic Astrology, Numerology, Palmistry, Vastu Shastra & Feng Sui 25 years in the digital & IT industry with Global MNCs' worked & traveled in USA, UK, Europe, Singapore, Australia, Bangladesh & many other countries. Education and Training advance management and R&D Technology from India, USA, UK, Australia. Over 30 Certification from Global leaders in R&D and Education. Computer Science Teacher, IT & LIMS expert with a wide fan following in his community. General Secretary West Bengal State Committee of All Indian Reporter’s Association
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