In a drive to shore up its already strong presence in kitchen appliances, it fortified its rooster with 31 items in 9 small-appliance categories comprising cook-tops, toasters, sandwich makers, OTG, mixer grinder, juicer, electric kettle, Inductions and Hand Blenders.
The aim of this mid-premium range is to make a wide gamut of products available at a sedate price-point thus homogenising the joy of culinary adventures.
Holding up once such product, a cute hand-blender, Namit Bajoria, Director, Kutchna, wore his heart on sleeves, “Eastern region is a priority in all our endeavours and so we chose to launch here first. With the launch of Kutchina small appliances, we will be able to offer our customers holistic cooking solutions with modern day appliances that will make their lives convenient and time saving.”
These appliances which the company claimed to be using Copper 3 sheets, 0.5 mm thicker than others in category and are shock-proof & environment friendly are designed here and manufactured mostly in China and some in Turkey and India will be available through modern retail as well as traditional forms of retailing through distribution & dealer networks gradually first in East then on to North, South and West, adding to the range as they proceed.
“We plan to infuse 25% of our total marketing and advertising spends over the next two years as we aim to capture 2% of the market pie which is around 3500 crore INR”, ” added Mr. Bajoria. The consumer small appliance market is believed to be growing at 12% per annum.
Price range of the products –
Electric Kettles – 1499 to 1999 INR
Sandwich Makers – 1399 to 2999 INR.
Toasters – 1799 to 2499 INR..
Hand Blenders- 1499 to 3299 INR.
Juicer – 3499 INR.
OTG – 5999 to 6999 INR.
Induction Cook-tops – 3299 to 3999 INR.
Mixer Grinder – 2999 to 5299 INR.
Cook-tops – 5990 to 10990 INR.