SBI Card ELITE To Feed The Life Of Luxury

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Vijay Jasuja, CEO, SBI Card launching SBI Card ELITE.
Vijay Jasuja, CEO, SBI Card launching SBI Card ELITE.
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Azadi Ka Amrit Mahoutsav

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Kolkata|

Largest bank in the country, SBI is not the drab entity that one thinks it is. It had molded itself with modernity to woo the internet generation and now it has launched an instrument that will cater to those who lead the life of luxury. Vijay Jasuja, CEO of SBI Card came down to launch the same.

SBI Card ELITE, a premium credit card, its first on premium MasterCard World platform, is enabled with host card emulation better known as NFC (Near Field Communication) technology that allows customers a contactless payment experience. The partnership with MasterCard will build a deeper engagement between the two entities, to offer a world of privileges and an enhanced experience to the premium category customers with privileges such as 24×7 concierge services that will pamper the cardholders, Golf course reservations, spa, limousine or movie ticket bookings, all of which can be availed with just one phone call. For the frequent fliers, ELITE offers lounge access through ‘Priority Pass Program’ at over 850 airports across the globe. It also extends unique programs and special discounts with exclusive wellness resorts and spas. It also rewards and complements on shopping and lifestyle spend and earn bonus reward points on achieving spend milestones.

Joining fee of INR 4,999 for the card comes with welcome gift worth INR 5,000 in the form of vouchers from popular lifestyle and travel brands.

With this SBI Card which has a 15% capture on the segment wants to dial up its acquisition to a million this fiscal year. They also plan to increase their credit card co-brand partnerships already having a tie-up with Karur Vysya Bank, Bank of Maharashtra and Oriental Bank of Commerce, Federal Bank and Lakshmi Vilas Bank. They also want to explore possibilities of using mobiles as credit cards.

Key Benefits offered by SBI Card ELITE:

~10 Reward Points for every INR 100 spent on dining, international shopping, departmental and grocery stores                                                        ~Up to 50,000 bonus points on milestone spends of INR 3 lakhs, INR 4 lakhs, INR 5 lakhsandINR 8 lakhs                                                                   ~Cardholders will get INR 500 off on movie tickets on BookMyShow every month                                                                                                  ~Waiver of renewal fee for customers spending more than INR 10 lakhs

About Post Author

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Antara Tripathy M.Sc., B.Ed. by qualification and bring 15 years of media reporting experience.. Coverred many illustarted events like, G20, ICC,MCCI,British High Commission, Bangladesh etc. She took over from the founder Editor of IBG NEWS Suman Munshi (15/Mar/2012- 09/Aug/2018 and October 2020 to 13 June 2023).
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