“I was shocked and full of anxiety – with advent of my very first pimple – umm…it was Tuesday morning …I was working (in TV)…what will happen to my face… meant end of world to me.”, recollected Ronita Das, actress during the launch of ‘First Pimple’ pilot project by Himalaya Purifying Neem Face Wash.
Ronita was then pacified by her mother who said it natural fall-out of hormonal change. And it is a fact of life for teenagers between 13-17years that needs to be addressed. Besides the physical there’s an emotional parameter – one’s own psychological perturb but more scathingly induced diatribe of bullies.
So simply put a pimple needs to go and without leaving behind a reminder. In keeping with Ronita’s experience who advocated “healthy lifestyle and natural remedy”, this Neem Purifying Himalaya Face Wash fits the bill.
Hemang Vasani, Brand Manager – Face Wash at The Himalaya Drug Company who was at hand to oversee the roll-out said, “We are testing the response of this pan-India campaign across 9 cities – Kanpur, Ludhiana, Amritsar, Chandigarh, Patna – incidentally Ahmedabad and Kolkata events are on same day – and will complete in next 10 days.”
Like Ronita successful women influencers from different aspects of life including boxers, activists, chefs, actors and such are putting across their stories to teenage girls asking them to focus on real challenges and not be mired by pimples instead.
And teenagers seemed warm to the message – “on social media in first leg they received around 1000+ tweets and posts on Twitter and 4.4 million impressions on Facebook”, claimed, Hemang.