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Kolkata|
With things getting global and Bengali’s no more being considered frog-in-well inhabitants, behavioural shifts veering away from the trad are visible. Once the tea-drinking and beetle-leave addicts they have well adopted coffee and chewing-gums in their sphere. And the once ubiquitous rice is’nt quite so. Pasta has invaded bong kitchens and so have varieties of bread.
In light of shifting munching habits why not shift in locations of chosen mastication?
Probably to persuade, most likely to cash-in on opportunity, KFC is insisting itself to be considered as a veritable Adda-zone. To that end they have taken-up kiosks at six big crowd-hubs like Deshopriyo Park, Jodhpur Park, Bospukur and such and have spruced up the lure with special festive big combo meals, where Gen Z can mull over their panda-hopping plans with helpful maps dispensed from those stores while replenishing themselves as well.
And in the kingdom of netizens hashtags being the magic-wand, Deshopriyo Park, Jodhpur Park, Bospukur #PojorAddaKFC will help locate big-box pujos and on sharing pics and views via the hashtag, the most liked/shared content will be rewarded.
