This fair is being promoted and marketed by Council of Handicrafts Development Corporations (COHANDS), with financial assistance from the office of Development Commissioner (Handicrafts). Shri Ramesh Bidhuri, Member of Parliament, Smt. Rashmi Verma, Secretary Textiles and Development Commissioner (Handicrafts) Shri Alok Kumar and other dignitaries will also be present on this occasion.

It will remain open for public till 15th of November 2016. Cluster Artisans from all over India will participate in the fair during this programme.

The fair has been conceptualized with a view to provide direct marketing platform for innovative products developed by 120 Artisans of Handicrafts Clusters supported and promoted by Office of the Development Commissioner Handicrafts covering different crafts like leather, embroidery, zari and chikankari, Madhubani painting, artificial jewellery, metal ware, paper machei etc. About 22 types of craft are on display with live demonstration during this period. The event will showcase the best of Indian Handicrafts in quality, design and versatility from all over the country. This programme is being organized as an exclusive fair for Handicraft products in India at a grand scale to increase visibility of the products in domestic market.

The programme will also benefit the artisans from Clusters who are unable to participate in the International Fairs due to high cost. The space rental and infrastructure shall be provided free of cost to these participants. A Thematic Display at Dilli Haat for the benefit of Cluster Artisans, a Craft Awareness Programme with a view to support the local level awareness that targets general public and spread awareness about our crafts and a cultural programme representing the folk art/dance covering cultural heritage of the country covering east to west and north to south is also being organized on the occasion.