32 million “Eastern Miles” members can now earn and redeem points on hotel stays
SINGAPORE, Nov. 11, 2016 /PRNewswire/ — Kaligo Travel Solutions, the leading innovator in travel rewards technology, in partnership with China Eastern Airlines, one of the world’s 10 largest airlines by passenger volume, today announced the launch of a new loyalty hotel platform for 32 million Eastern Miles members worldwide.
Powered by Kaligo’s TravelEdge accrual & redemption technology, the new platform enables Eastern Miles members to earn and redeem Eastern Miles points instantly at 465,000 properties globally. It’s the first such fully integrated hotel loyalty product available to consumers in the vast US$ 620B Chinese travel market.
“We are seeing a clearloyalty trend in China, where large rewards programs are quickly gaining momentum. The TravelEdge accrual & redemption platform is a perfect fit for modern Chinese travellers who are becoming increasingly rewards conscious,” said Kyle Armstrong, CEO of Kaligo. “Based on a recent market study of loyalty programs, it’s estimated that hotel redemptions already represent over 500B miles burned globally on an annual basis, and we’re excited to see this proposition starting to take off in China.”
Zhilin Wei, General Manager, China Eastern Airlines E-‐Commerce Co.,Ltd., said “We continuously strive to strengthen the value of the Eastern Miles program for our members by offering new travel redemption options which are proven to increase customer engagement. Our members will now be able to instantly earn and redeem their points for hotel bookings all over the world with a simple and easy–to–use e–commerce experience. We’re only just getting started. Our objective is to continue to accelerate the 20% YOY growth in our membership and, as an innovative partner, Kaligo enables us to achieve this with the TravelEdge platform.”
The new China Eastern hotel platform allows members to choose from over 465,000 hotels and resorts worldwide using a quick and easy–to–use desktop or mobile websitewith end–to–end servicing in Simplified Chinese, Traditional Chinese and English. Members can use money or points to book hotels with instant confirmation.
The most celebrated loyalty programs around the world turn to Kaligo’sTravelEdge technology to accelerate revenue growth and delight customers. Across hotels, cars, cruises and activities, the TravelEdge accrual & redemption suite can be quickly integrated into a brand’s web or mobile presence. Using the latest e–commerce design principles and a localized experience across 22 languages, the platform consistently achieves market–leading conversion rates for its partners. With no up–front integration costs and deployment timeframes averaging 4–8 weeks, TravelEdge has set the standard when it comes to risk–free commercials and speed–to–market.
For more information about Kaligo Travel Solutions and the TravelEdge suite, please visit www.kaligosolutions.com.
About Kaligo Travel Solutions:
Kaligo Travel Solutions is operated by Kaligo Pte Ltd, the global leader for innovative travel and loyalty technology. Established in Singapore in 2014 with offices across APAC, Europe and the Americas, Kaligo Travel Solutions enables 50+ of the world’s leading loyalty programs to drive engagement through rewarding travel experiences.
With core product lines and expertise in e–commerce, small business, financial services, white label accrual & redemption platforms and cutting–edge API solutions, Kaligo enables the world’s leading loyalty programs to drive spend,engagement and retention.
About China Eastern Airlines Corporation Limited
China Eastern Airlines Corporation Limited has its headquarter located in Shanghai. As one of the three major airlines in mainland China, it flies a fleet of more than 500 long–haul and short–haul aircraft with an average age of less than seven years, China Eastern serves nearly 80 million travelers annually and ranks among the world’s top 5 airlines in terms of passenger transportation volume. As an official member of SkyTeam, China Eastern has extended its flight network from Shanghai to 1064 cities in 178 countries via close cooperation with SkyTeam member airlines. Members of Eastern Miles can participate the mileage accumulate and redeem program, enjoy member benefits and use any one of the 564 VIP lounges across the world within all 20 SkyTeam member airlines.
China Eastern has been striving to become a superexcellent aviation service integrator to win “staff devotion, customers’ loyalty, shareholders’ satisfaction and public trust”.
As the end of 2013, China Eastern has been rewarded the “Golden TingAward” by China Capital Market Annual Conference 2013, been recognized as one of the 50 most valuable Chinese brands by WPP and been ranked among the top ten of FORTUNE China CSR Ranking 2013In the past three years, China Eastern gains more than 10 billionprofits, which ranks among the top state–owned enterprises with respect to ROA and therefore been rewarded the “Golden Phoenix Award” by China Capital Market Annual Conference 2011.