Mercedes-Benz India sets the path for a successful 2017 with best ever last quarter result

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Mercedes - Benz Customer Engagement Initiative ,Luxe Drive 2017
Mercedes - Benz Customer Engagement Initiative ,Luxe Drive 2017
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Mercedes-Benz India scripts the best quarter ever in the company’s history; paves way for a successful 2017

  • Strong customer preference for the brand with the Three Pointed Star continues in the Indian market
  • Clocks the best ever quarter: 3,650 units sold in January to March 2017 period (+1%)
  • The E-Class Sedan re-emerges as the highest selling model for Mercedes-Benz in the first quarter of 2017 | GLC emerges as the highest selling SUV in the portfolio
  • The SUV portfolio led by the introduction of the GLC spearheaded the SUV growth, registering 13% growth in Q1 2017, compared to same period in 2016
  • High demand for the all-new Long Wheelbase E-Class continues to surpass the supply, as Mercedes-Benz ramps up production to cater to this increased demand

Pune: India’s largest luxury carmaker Mercedes-Benz today announced its best ever quarterly sales buoyed by reviving market sentiments. The company recorded its best quarter by selling 3,650 units in the January-March 2017 period, supported by the strong sales momentum in the SUV segment. The steady sales performance in Q1 2017, firmly underscores the continuous customer preference for a Mercedes-Benz vehicle in the Indian market, which is a result of a highly focused customer centric approach implemented by the brand.

Mercedes-Benz luxury SUV portfolio comprising the GLA, GLC, GLE, GLE Coupe and the GLS grew the highest by 13% in Q1 2017. The comprehensive SUV portfolio continued to drive growth for Mercedes-Benz as it reiterated its increasing popularity among the Indian customers. While the growth in the SUV portfolio was primarily led by the GLC, which emerged as the highest selling SUV, the bigger GLE, GLE Coupe and the GLS also witnessed strong customer preference in the January-March 2017 period.

The luxury sedan segment comprising the C-Class, E-Class and the S-Class also performed as per expectations, with the E-Class Sedan re-emerging as the highest selling model for Mercedes-Benz in the first quarter of 2017. The all-new Long Wheelbase E-Class created unprecedented customer interest across markets and supported the growth of the sedan portfolio.

The E-Class’ popularity was closely matched by that of the C-Class Sedan, which remained a significant volume contributor in Q1 2017 and was the second highest selling model of the quarter. Apart from the sedans, the New Generation Cars continued to attract younger customers to the brand, while the AMG and Dream Cars portfolio made the fascination for the brand more visible than before.

Roland Folger, Managing Director & CEO, Mercedes-Benz India commented, “2017 began with a positive drive and we are confident of bettering our sales performance in the coming months. We are glad to witness growth re-emerging in Q1 2017, which makes us confident of our customer centric strategy.

The high demand for the all-new long-wheelbase E-Class was overwhelming, as it surpassed all our expectations. With new product introductions coupled with the availability of the all-new long wheelbase E-Class, we are confident that our growth momentum continues.

Qualitative expansion in our network spread, introduction of various cost of ownership measures and availability of varied tailor made financial programmes will be pivotal in aiding our planned growth. It is very satisfactory to note that Mercedes-Benz witnessed growth across the portfolio, which strongly underlines the fact, that, luxury car buyers’ preference for a Mercedes-Benz vehicle continues.”

 (All figures of Mercedes-Benz India are that of retail sales.)

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Antara Tripathy M.Sc., B.Ed. by qualification and bring 15 years of media reporting experience.. Coverred many illustarted events like, G20, ICC,MCCI,British High Commission, Bangladesh etc. She took over from the founder Editor of IBG NEWS Suman Munshi (15/Mar/2012- 09/Aug/2018 and October 2020 to 13 June 2023).
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