NEW YORK, April 28, 2017 /PRNewswire/ — Multicultural is the new mainstream. This is why Portada, the leading source on cross-cultural marketing and the Association of National Advertisers (ANA) have partnered to publish 2017 Multicultural Thought Leadership Supplement. The supplement, which is available for free download, provides actionable insights and advice from leading multicultural marketing practitioners.

“We are in a time when America is more diverse than ever and smart marketers are adjusting their communication plans as a result,” says Bill Duggan, group executive vice president at the ANA. “The ANA Multicultural Thought Leadership Supplement allowed us to inform marketers by sharing insights on total market, best practices from winners of the ANA Multicultural Excellence Awards, and an introduction to the Alliance for Inclusive & Multicultural Marketing (AIMM).”

“We are very happy to partner with the Association of National Advertisers (ANA) for the publication of the 2017 Multicultural Thought Leadership Issue,” says Marcos Baer, publisher at Portada. “The partnership reflects Portada’s standing as the leading property in multicultural marketing, media and technology reaching more than 130,000 marketing and technology executives in the Americas through leading events, digital and print properties.”

Highlights of 2017 Association of National Advertisers (ANA) Multicultural Thought Leadership Supplement in partnership with Portada:

• TOTALLY SOLD ON TOTAL MARKET? THREE BIG BRANDS WEIGH IN ON A PROMISING APPROACH TO MARKETING COMMUNICATIONS.
  To get the most out of their multicultural efforts, leading brands are increasingly adopting and executing a total market approach to marketing communications

• SIX HABITS OF HIGHLY EFFECTIVE MULTICULTURAL MARKETERS

• XAVIER TURPIN ON DRIVING CHANGE AT DUNKIN’ BRANDS
  Tasked with improving multicultural marketing across the organization, Dunkin’ Brands’ Xavier Turpin has developed a structure to drive its integration

• TAKING AIMM AT THE MULTICULTURAL MARKETPLACE – BLUEPRINT FOR CREATING A UNIFIED VOICE
  A new coalition is creating a unified voice to advance multicultural and diverse-segment marketing

• TRUTHS ABOUT MULTICULTURAL MILLENNIALS

• IN THE KNOW
  A compilation of news, stats, and insights from the world of multicultural marketing

Join the Discussion on Multicultural Marketing at Portada’s Upcoming 2017 Events

With focus on multicultural as the new mainstream, the Portada team is excited to announce the upcoming 11^th Annual Multicultural Marketing and Media Conference on September 14 (https://www.portada-online.com/events/hispanic-conference/), the pre-eminent event for Hispanic and Multicultural marketers. The event is preceded by the 2017 Sports Marketing Forum (www.portada-online.com/events/hispanic-forum) on September 13. Portada is renowned for connecting the best minds in multicultural marketing, media and tech to discuss the latest trends and changes in the marketplace. More than ever, these marquee multicultural marketing conferences will be can’t-miss events of 2017.

As the leading source of expert analysis on the US multicultural and Latin American marketing and innovation spaces since 2003, join the Portada team at the 9^th Annual PortadaLat Conference on June 7-8, in Miami .The event will connect a unique set of key decision makers and thought leaders in one place to share insights, brainstorm solutions and debate the future of marketing technology, digital platforms, brand marketing and more.

About Portada

Portada (www.portada-online) offers world-class marketing news and insights for highly targeted audiences through its online, print and conference properties. Portada’s mission is to help professionals in business and marketing understand and reach consumers in the U.S as well as Latin America. Our teams is based in New York City, Los Angeles, Miami, Mexico City and Buenos Aires, Argentina.  Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that drives Business and Marketing throughout the Americas.