Ashok Leyland sharpens focus on Eastern India market through its Intelligent Exhaust Gas Recirculation (iEGR) technology for BS4 engines

Mr. Anuj Kathuria, President - Global Trucks, Ashok Leyland
Mr. Anuj Kathuria, President - Global Trucks, Ashok Leyland

Ashok Leyland sharpens focus on Eastern India market through its Intelligent Exhaust Gas Recirculation (iEGR) technology for BS4 engines

  • Ashok Leyland’s Zonal Conference, Kolkata, is the largest expo by an OEM in this region
  • iEGR technology will bring significant cost efficiencies vis-à-vis competition
  • The only domestic OEM to use iEGR technology above 130HP 

4th July, 2017, Kolkata: Ashok Leyland, flagship of the Hinduja Group, and the 2nd largest commercial vehicle (CV) manufacturer in India, today showcased its range of future ready products, based on Intelligent Exhaust Gas Recirculation (iEGR) technology, and innovative industry-leading services at its Zonal Conference 2017 in Kolkata. Kolkata, being a commercial and financial hub in the region, is a focus market for Ashok Leyland to further increase its presence in the region.

The iEGR technology will further add strength to its offering in the market, resulting in a more satisfied and profitable customer base. This one-of-a-kind expo is the largest by any OEM in this part of the country and highlights the company’s focus for the region.

Ashok Leyland, in partnership with JIS Group Educational Initiatives, has recently inaugurated a world-class Service Training Centre in Kolkata. It is the 9th such Centre in India and second in this (east) region of the country, after Bhubaneshwar.

Intelligent Exhaust Gas Recirculation (iEGR) technology complaint with BS4 is a cutting edge innovation globally which Ashok Leyland is the only domestic OEM to implement this technology successfully for its products above 130 Horse Power (HP). 

This technology is not only better suited to Indian conditions compared to Selective Catalytic Reduction (SCR) technology (based on European technology) but will also prove to be hugely cost effective, easy to operate and hassle-free to maintain.

All of which will benefit the Ashok Leyland customer, resulting in better margins compared to products by OEMs which are based on SCR technology. With iEGR technology as the highlight, the Company displayed a mix of over thirty innovative products and services, featuring trucks, buses, light commercial vehicles (LCVs), simulators and gensets.

Speaking on the occasion Mr. Anuj Kathuria, President – Global Trucks, Ashok Leyland, said, “Ashok Leyland has always believed in putting our customers first in everything that we do. We are proud that we have helped shaped the commercial vehicle industry in the past and with iEGR we have yet again proved our mettle in technology and innovation. Tied to our brand philosophy, ‘Aapki Jeet, Hamari Jeet’, iEGR represents our effort in making our customer’s life hassle-free yet making Ashok Leyland products work even harder for them.

This approach has given us results and has helped us gain our customers’ trust, nation-wide. We have been receiving very good response from almost all regions in India and East being one of the most important, we hope for a similar response for our iEGR fitted products. Displaying our range of products and services in Kolkata is a significant step towards amplifying our position further in this region. Our persistence and aggression in delighting our customers has helped us reach a market share of 27% in FY17 and we targeting over 30% in FY18 in the East region”. 

Taking the brand promise of ‘Aapki Jeet, Hamari Jeet’ further, the Company has, in recent years, expanded its network rapidly to cater to its wide set of customers. At the end of FY17, its network had expanded to 2678 touch points and it is further expanding rapidly in FY18. With an additional 5000 outlets for Leyparts, the genuine spare parts brand, it has a service centre every 75kms on all major highways which helps the brand deliver its “Tatkaal” promise of reaching customers within 4 hours and getting their vehicle back on-road within 48 hours.

Mr. Anuj Kathuria, President - Global Trucks, Ashok Leyland
Mr. Anuj Kathuria, President – Global Trucks, Ashok Leyland

Similarly, there are a slew of initiatives and programs by the Company which is defining the aftermarket business in the CV industry:

  • Add-on service packages: Packages like Annual Maintenance Contract, Extended Warranty Package and ALLCOVER aim at giving peace of mind for the customers. Comprehensive cover, Pan-India support, Genuine parts, etc. at reasonable cost help in better uptime and profitability
  • Express Bay: Ensures hassle free service with repair time assurance to the customer. For dealers this helps in better productivity, efficiency and utilization
  • KNOW: Knowledge On Wheels is a unique initiative which provides on-site training to channel partners and others. Built on an eComet or a Boss truck, this classroom on wheels is a fully equipped with all the amenities and features to make learning easy and accessible
  • Accident care call centre: 24×7 call centre providing complete accident care for Ashok Leyland vehicles
  • Eas-E-Pay: It is a one stop solution for quick and secured payments anywhere any time
  • WoW: Workshop on Wheels provides service support at customers’ doorstep anywhere
  • Network range poster: With a vast network expansion, ALL is enabled to provide service anywhere and everywhere at the customers’ service
  • i-ALERT: i-ALERT is a state of the art system that allows real time tracking of the vehicle movement.
  • Pit stop model: 24/7 online tracking through GPS and breakdown support by Head Office team for quick response within one hour and restoration within four hours

List of products displayed at the Zonal Conference 2017 in Kolkata:

Sr.No. Model Vertical Sr.No. Model Vertical
 1. Captain 3723 container Trucks 12.     GURU 1111 container Trucks
 2. Captain 3118 POL tank Trucks 13.     Ecomet 1212 7Cu M Trucks
 3. Captain 2518 haulage Trucks 14.     BOSS A1 1223 Trucks
 4. Captain 3123 22Cu M Trucks 15.     Viking Bus
 5. U 2518 16 Box 9sBGS Trucks 16.     Lynx Smart AC Bus
 6. Captain 4923 Trucks 17.     Sunshine Bus
 7. U 4019 – Box trailer Trucks 18.     Freedom Bus
 8. 1618 Cargo Tipper Trucks 19.     Partner LCV
 9. Captain 2523 HR 14 RBT ML Trucks 20.  MiTR LCV
 10. Captain 2518 32 ft Trucks 21.     5KVA Genset
 11. CTTP 3118 Tipper Trucks 22.     125 KVA Genset


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