International Mobile Handset Brand Doopro Forays into india Kolkata, 10th september, 2017: International mobile handset brand Doopro forays into India with the launch of its handsets designed for affordable mobile segment. Doopro is the Indian subsidiary of Shenzen based mobile handset manufacturer Doogee Holdings Ltd.
Renowned Actress Debashree Roy along with the Directors of Doogee India Mr Subhadip Roy & Mr Abhishek Das was present during the launch of the brand Doopro Doogee India, the Indian entity of Doogee Holdings Ltd has already set distribution channels across 12 states primarily in Eastern Part of India.
The company will set up a manufacturing unit in Burdwan comprising 12 assembling lines which can produce 1 million handsets per month. Doogee India has already recruited 247 engineers for the R&D centre to bring in best in class features in the handsets. “India is a price sensitive market and hence value for money is critical for success. The sweet spot for smart phones in India is between $100 (Rs. 6500) and $200 (Rs. 13000). Having a portfolio to support the strategy is probably the most critical aspect. So, we are going to launch a few handsets which have all the potential to qualify for the same.
To start with, we are reaching out to 25K to 30K retailers and will expand slowly in the market during the next fiscal”, said Mr Subhadip Roy, Director, Doogee India India is the 2nd largest mobile phone market and 3rd largest smart phone market across the world that makes it particularly attractive. There are over 200 brands vying for 250 million units a year mobile phone market.
As the market transitions to smart phones, an array of Chinese manufacturers have headed to India in the recent past, with Lenovo, Gionee, VIVO, Xiaomi and Oppo all boasting a good portfolio of smart phone sign ed keeping in mind with the promise to provide quality product innovation at an affordable price.
Around 65% of the total mobile users in India is using the smart phone these days & the brand ident that the handsets will be able to make positive impact in the smart phone market share mely confi About Doogee India: Doogee India is the Indian subsidiary of Doo led by two young entrepre Doopro in India. loved by all customers gee Holdings Ltd. BITPL (Burdwan Internet And Technology Pvt Ltd) neurs’, Subhadip Roy and Abhishek Das is the exclusive licensee to promote the brand DOOPRO Mobile aspires to become the leading brand in intelligent terminal area