Century LED strengthens its presence in India through a robust distribution network
Kolkata, November 9, 2017: Century LED, a forward looking PAN-INDIA lighting solutions company head-quartered in Kolkata 2020, is on an expansion spree. Century LED has expanded its network to 150+ distribution channels within a short span of one and half years. Starting with its distribution in the East and West, it has expanded to North-East and South and strengthened its reach further in the existing states. It is ready to take on North by this December. It has increased its reach to tier 1 and tier 2 cities.
Presence over 50 cities across 16 states through 8000+ retailers include cities like Kolkata, Patna, Guwahati, Mumbai, Pune, Aurangabad, Nagpur, Chennai, Bangalore, Coimbatore, Hyderabad, Pondicherry, Bhopal, Indore, Ahmedabad, Rajkot and Surat and also a number of Tier 2 cities. Century LED has successfully maintained a healthy relationship with its channel partners, as a result most of the distributors are still associated with the brand and has been supporting it since inception. The brand is also engaging with the retailers across the country on a daily basis.
The Magik product portfolio includes bulbs, candles, battens, tube lights, floodlights, streetlights, panel lights, down lights and strip lights covering a wide range of wattage from 0.5W to 350W.
With an initial investment of INR 45 crores, the state-of-the-art manufacturing unit was laid out in the outskirts of Kolkata at Srijan Industrial Logistic Park in Howrah. The unit is equipped with a world class R&D laboratory, to provide sense of consistency across all the products. Strict manufacturing disciplines are incorporated in the entire production process.
Speaking on the occasion, the Business Head at Century LED, Mr. Anirudh Kajaria said, “ We have set up a world-class laboratory and design centre which helps us deliver high quality products. Equipped with modern machineries, the unit has capacity to meet greater demands in future depending on market requirements. We feel innovation and energy efficiency will be the key growth drivers in this industry.”
Magik’s strategy is to innovate, distribute and maintain quality to win customer confidence across geographies. Magik products like Atlantis and Power House have been innovated keeping on mind the intricacies of outdoor lighting. “Outdoor lighting applications will see more growth potential in the coming years,” added Mr. Kajaria.
All Magik products adhere to BIS standard and ensure follow of all the safety norms in its manufacturing process.
Altantis flood lights are best suited for Garden lighting, monuments lighting, signboards, medium industrial units. It comes with a low glare technology which optimises visibility.
Power House: It is ideal for outdoor lighting, comes with IP 65 which makes it waterproof.
Orion Street light : High wattage street light, this comes with a high efficiency long life LED chip to ensure better luman output.
The lighting solutions from Century LED help the consumers transform their homes into brighter, safer and beautiful spaces while taking advantage of the cutting edge technology and at the same time being environment friendly. At grass root level, Century LED is in the process of educating the electricians, not only about the advantages of LED lights, its eco-friendly and power-saving features but also on how to guide their customers and give them basic LED lighting knowledge. Recently, it conducted a survey across the major metro cities of India and one of the interesting finds was that about 82% of the people surveyed were aware of energy efficiency of LED lights and about 50% were ready to switch over to LED lights for their residences
CenturyLED LTD is a forward looking LED lighting solution provider with the vision of being one of the top three organisations in this sector by 2020. Headquartered in Kolkata, it strives to understand the needs of the customers and offer solutions that are best in class, consumer centric and delightful. Headed by Mr. Aniruddh Kajaria, Century LED plans to bring about a significant revolution in the LED lighting market through its breakthrough after sales service and easy user interface.
Century LED with their brand MAGIK, encases its vision to “TRANSFORM SPACES.” The products in the MAGIK LED range has been carefully crafted and designed to cater to the everyday needs of the consumers. With easy to fit products that come in varied shapes and sizes, wattage and colour temperature, each product seamlessly finds its place in your home.
MAGIK is unique in the lighting industry to enter the market with the help of three solid foundation pillars: Manufacturing at its state-of-the-art facility at West Bengal where every single product is crafted carefully under the supervision and scrutiny of our technicians. Thus ensuring that our products offer the best quality services at the most reasonable prices.
Marketing that focuses on enhancing the consumer’s experience with a wide range, thoughtful product design and prompt service; Monitoring through a world-class Laboratory and Design Centre which helps deliver consistent and continuous performance.
Thus making the MAGIK Experience more than about Products & Services -it is about “PERFORMANCE THAT DELIGHTS!”