Senco Gold & Diamonds launches ‘Mayurakshi Collection’
- Shaankar Sen-MD & eminent actor Prosenjit Chatterjee unveiled the new men’s collection
- An Indo-Western Men’s collection designed in-sync with the theme of the upcoming movie ‘Mayurakshi’
- Prosenjit made a new move with the Idea of Branding Films with permanent fixture in Bengali Nostalgia with Senco Gold and Diamonds products made for the film Mayurakshi
- A collection of jewellery which will attract all generations to come.
Kolkata, December 26, 2017: Senco Gold & Diamonds, the largest jewellery retail chain from Eastern India, announced the launch of ‘Mayurakshi Collection” – an Indo-Western jewellery collection for men.
The collection consisting of chains, Cufflinks and Kurta Buttons was launched by Mayurakshi star Prosenjit Chatterjee alongside Mr. Shaankar Sen, Managing Director, Senco Gold & Diamonds.
Starring Prosenjit Chatterjee & veteran actor Soumitra Chatterjee, Mayurakshi is an intense journey of a 84-year-old father and his middle aged son who is settled in USA and visits his father in India for a 5 days span. Story narrates the emotional attachment and relationship values involved between them.
Speaking at the launch, Prosenjit Chatterjee said “My upcoming movie narrates a tale of emotional attachment behind a relationship. How father and son, both are emotionally close despite staying far away from each other. Each Bengali also has emotional attachment with jewellery. I am delighted to launch the ‘Mayurakshi Collection” which is designed in sync with the movie theme. It’s an Indo-western collection that anyone can wear in everyday life. I congratulate Senco Gold & Diamonds for coming up with a new range of men’s collection which is affordable for the masses as well as elegant in design”
Shaankar Sen, Managing Director, Senco Gold & Diamonds, said: “The ‘Mayurakshi Collection’ range is a part of our Men’s collection and it has been designed to reflect the emotional attachment behind every relationship. It’s an Indo-Western jewellery collection which can be used in daily life as well as in parties. Products like-Chains, Cufflinks and Kurta buttons are on demand since ages and we recreated the design keeping in mind the youth fashion trend.
