LAVA brings photographic perfection with Sharp Click Camera; Launches LAVA Z61

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LAVA brings photographic perfection with Sharp Click Camera; Launches LAVA Z61

  • Theatre like experience with 18:9 Full View HD+ Display
  • Light weight slim design with 8.65mm thickness; and a powerful 3000 mAH battery
  • Full-lamination display with Corning® Gorilla® Glass on a 2.5D Curve Screen
  • One-time free screen replacement in 1 Year of purchase
  • 2,200 Consumer Cashback in strategic partnership with Reliance Jio

Kolkata, July 26, 2018: LAVA International Limited today announced the launch of LAVA Z61.  Z61 carries forward the legacy of LAVA’s Z series smartphones with its stylish design and flagship camera features. The new Z61 offers ‘Sharp Click’ technology, allowing users to capture even the smallest details; providing unprecedented photography experience.  Powered with 8MP autofocus rear camera, 5MP front camera (with Screen and LED flash) and an improved Bokeh Mode, Z61 provides a high-end camera experience to its proud owners. 

Targeted at consumers looking for a complete smart phone; Z61 is an 18:9 full-screen smartphone with best-in-class design, 1GB RAM, 16GB ROM, 3000MaH battery priced at Rs. 5750/-. This phone will be available in more than 80,000 retail outlets in Black and Gold color options. Z61 variant with 2GB RAM will be launched in August, 2018.

On the launch, Mr. Gaurav Nigam, Head – Product, Lava International, said, “We, at LAVA, believe that the smallest details can make a big difference. Our new smartphone, Z61, is a testimony to that.  It is a perfect amalgamation of great looks and impeccable performance; combined with unparalleled camera experience. With its Sharp Click Technology, Z61 is designed to capture the most alluring, high-definition pictures and the HD+ screen allows users to consume videos in superb quality. We sincerely hope and believe that our customers will bestow equal or more love to this new addition in our very successful Z series smartphones. “

Z61 design and technology elevates the smartphone experience, with 5.45” HD+ Full Lamination screen along with Corning Gorilla Glass on a 2.5D Curve.  It is one of the sleekest smartphones in its category with 8.65mm thickness.  The smartphone’s laser finish design makes it look slimmer, enhancing its premium style quotient.

Supported by Android™ Oreo™ (Go edition) for 1GB and Android™ 8.1 Oreo™ for 2GB, Z61 provides a powerful experience. The 3000 mAh battery boosts performance, lasting up to 1.5 days with a single charge.  Further, the battery is supported with AI technology – which not only monitors phone’s battery consumption but also shuts down apps running in the background that the user hasn’t touched for a while. 

The device is powered with 1.5GHz Quad Core Processor, 1GB/2GB RAM and 16GB ROM providing consumers with ample storage for music, videos, pictures, applications and other data.

Lava Z61 offers ‘Language’ shortcut in the home screen, allowing users to change system language effortlessly into their respective native languages; so that they can communicate in the language of their choice.  Further, it provides an option to users to read the SMS in their own language.

The smartphone comes with a Special Launch offer of free one-time screen replacement.  The Offer is applicable on LAVA Z61, purchased till September 30, 2018.

LAVA has also partnered with Reliance Jio, a world-class all-IP 4G LTE network and the largest mobile data network in the world, for a special Cashback offer on the complete range of 4G smartphones.

Consumers get Rs 2,200 instant cashback on the latest Z61 on using the phone with a Jio sim card. Under this offer; all Z61 users will get 44 cashback vouchers of Rs. 50 each – these will be disbursed to the customer at the very first recharge of Rs. 198 or Rs. 299. These vouchers will be available inside the MyJio app. This offer is applicable to both existing and new Jio customers. Below are the details of the plan which the customer can take benefit under this offer:


Plan Rs. 198 Rs. 299
Plan Benefit Free unlimited call, free roaming calls, unlimited data, unlimited SMS (100/day), video calls, complimentary Jio apps subscription
Plan Validity 28 days 28 days
Total Plan 4G data 56 GB (2GB/Day) 84 GB(3GB/Day)
Instant Cashback in MyJio Rs. 2200

(44 vouchers of Rs 50)

Rs. 2200

(44 vouchers of Rs 50)

Effective Price of plan Rs. 148 Rs. 249


Lava International – Presence in West Bengal

West Bengal is a very important market for Lava International and the company has shown a consistent growth year-on-year in the region. The brand has gained continuous support from the consumers throughout the year thus helping the brand secure around 5% revenue market share in West Bengal.

Mr. Sudhanshu Sharma, East - Regional Business Head Mr. Deepak Mahajan, Vice President, Lava International
Mr. Sudhanshu Sharma, East – Regional Business Head
Mr. Deepak Mahajan, Vice President, Lava International

Lava’s presence in West Bengal, representing the brand’s success in the state

  • Lava grew by around 38% volume and around 44% of revenue in this year as compared to last year in West Bengal
  • Lava business contributes around 65% of Smart phone revenue and around 35% of feature phone revenue in West Bengal
  • Smart phone revenue has increased by around 56% in this year as compare to last year in West Bengal
  • Channel Strength for West Bengal
    • Number of Distributors around 58 in numbers
    • Retail Base is around 8500 in numbers
    • Total Service Centers in West Bengal is around 57 in numbers

Lava’s performance in Eastern region

  • East alone contributes around 20% of Lava’s overall revenue
  • Lava grew by around 5.5% of volume and around 17% of revenue in this year as compared to last year in East region
  • Lava business contributes around 61% of Smart phone revenue and around 39% of feature phone revenue in East region
  • Smart phone revenue has increased by around 51% in this year as compare to last year in East market
  • Channel Strength for East
    • Number of Distributors Till date: around 230 in numbers
    • Retail Base till date29000 in numbers
    • Total service centers: over 180 in numbers

About Post Author

Editor Desk

Antara Tripathy M.Sc., B.Ed. by qualification and bring 15 years of media reporting experience.. Coverred many illustarted events like, G20, ICC,MCCI,British High Commission, Bangladesh etc. She took over from the founder Editor of IBG NEWS Suman Munshi (15/Mar/2012- 09/Aug/2018 and October 2020 to 13 June 2023).
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