Nova Eyewear unveils its Fall-Winter’18 Frames Collection
Vibrant colours and sleek designs define the new frames collection
November 2018: Nova Eyewear, the global eyewear brand from Vision Rx Lab, announced the launch of its exclusive Fall-Winter 2018 collection. Jacqueline Fernandez, the global brand ambassador of Nova Eyewear, has portrayed the frames collection in the recent TVC, which has grabbed attention from all fashionistas globally. The collection not only displays some sleek designs but also vibrant hues to elevate the style codes of the wearers of prescription and protective lenses.
The new range exhibits sheer sophistication and style, ensuring that consumers need not compromise on aesthetics when it comes to vision correction and eye protection. Nova Eyewear caters to people across age groups, gender and lifestyle, acknowledging the spirit of the ever so dynamic, trendy and fashion conscious contemporary crowd.
A riot of bright colours such as red, pink, lilac, purple, indigo in varied vibrant patterns and combinations in fashionable frame shapes define the collection. In addition, the highlight of the collection is the choice of double-bridged unisex frames, which are a rage these days. The collection also caters to the demand of the teens as it has peppy colors, which can add the fun element. Thus, the new finely crafted frame collection from Nova Eyewear complements the prescription lenses or sun lenses, making it functional yet trendy.
Blending style with technology and resonating the brand philosophy ‘Vision Meets Fashion’, the new collection notches up one’s style higher, with an added jazz by introducing a pop of colored frames. The uniqueness of this brand lies in the fact that this style-technology blend not only caters to the usual style conscious masses, but also ensures that they are well equipped to make their style statement this season in their prescription and protective eyewear. The brand is present across 25 countries worldwide and offers complete range of eye-care solutions, spanning lenses, frames and powered sunglasses. And its fall-winter frames collection is available across all leading optical stores across India.
Pammi Jamalpuria, VP-Corporate Marketing, Vision Rx Lab, said, “This special fall-winter 2018 collection has been designed keeping in mind the demand of uniqueness and versatility among the consumers. We, being specialists in lenses, frames and sunglasses, always endeavour to match up the style of the people along with taking responsibilities of the technicalities involved. This collection flaunts a wide range of playful hues, which is sure to satisfy your fashion quest this season and give the wearers of prescription and protective eyewear a cool makeover.”
Below is the categorization of the products:
Edelhard NVF 3418 F02
Annunzio NVF 3518 F01
Reid NVF 2118 F02
Wynne NVF 7418 F01
Ysabel NVF 7218 F01
Xenthe NVF 8218 F03
Mick NVF 6518 F01
Reese NVF 6318 F02
Pacifico NVF 6418 F04
Also find attached the collection pictures for your kind perusal. Request you to please consider the same in your esteemed magazine / publication / portals. Let us know in case you have any queries.