Nestaway aims to make starting-up less elite

Nestaway Technologies, India's largest Managed Home Rental Network
Nestaway Technologies, India's largest Managed Home Rental Network

Nestaway aims to make starting-up less elite

●        Nestaway launches ‘Nestaway Startup Lab’ to provide consumer start-ups, access to its customer base

●        Encourages entrepreneurs irrespective of their age, gender, educational background or location to be a part of this program

Kolkata, 27th February 2019: Nestaway Technologies, India’s largest Managed Home Rental Network, announced the launch of Nestaway Startup Lab, a one of its kind incubation program to help consumer startups build their companies accessing its customer base. It is the very first startup in the country to have opened up its customer base to other startups. Nestaway Startup Lab is a 6-month equity-free incubation program, which is run in partnership with Excubator – a renowned start-up accelerator based out of Bangalore. Registration for Nestaway Startup Lab is open to all the entrepreneurs on Nestaway’s website until 1st March 2019.

Having faced the challenges of the starting up first-hand, Nestaway founders are committed to assisting budding entrepreneurs by offering what matters the most, free of cost – early customers.

Commenting on Nestaway Startup Lab, Amarendra Sahu, CEO & Co-Founder, Nestaway Technologies, said, “In our experience, one of the largest determinants of startup success is early access to willing customers to test, fail & learn what works. Unfortunately, today customers are behind walled gardens & getting access to them to even learn is expensive, and thereby elite. Given the cost involved in starting up, it is available to very few who could afford to or who could garner seed investments. Therefore, we wanted to allow startups to use our customer baseto get access to customers without any fee or expectation. While the investment market funds with money (which anyway is used for customer acquisition), with Nestaway Startup Lab, we wanted to fund with our customer base.”

“It is our way to contribute to nation building via making starting up less expensive. We will consider this endeavour successful if it enables adding to starting-up diversity both in terms of people & product/services and inspires too,” added Amarendra Sahu.

Nestaway Startup Lab, in its first batch, aims to host 3-4 shortlisted startups for a 6-month equity-free incubation program from March 2019 onwards. In addition to access to its customer base, the selected startups, at their request, shall be mentored by senior management at Nestaway. Nestaway has also signed a partnership with Excubator, a renowned start-up accelerator, who shall help pull in external resources & mentorship should the start-up need.

Excubator CEO Guhesh Ramanathan commented on their partnership with Nestaway, “We believe that startups have the power to change the world. However, today starting up has been synonymous with raising money. This incubation is about broad-basing starting-up so that more and more people can think of it as real customer-acquisition, and not fundraise, as the precursor to starting up. It is heartening to see successful startups taking up their roles in society to make more people start-up. We are super excited to be part of this journey.”

Nestaway Startup Lab is a fiduciary initiative by Nestaway to support start-ups across the country in a 6-months equity-free incubation program. Entrepreneurs with exciting business ideas that have the potential to scale and create a meaningful impact are invited to register on Nestaway Startup Lab website –, till March 1st 2019. The registration is open to all entrepreneurs irrespective of their age, gender, educational background or location. The list of selected startups will be announced in March and will be invited to be part of the 6-month program, which will kick-off in Bangalore.