Role of Yash Vashishtha and his company Socialmatte Media is crucial in the coming years to take Bollywood forward

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Yash Vashishtha
Yash Vashishtha
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Role of Yash Vashishtha and his company Socialmatte Media is crucial in the coming years to take Bollywood forward.

There was a time when hand-painted posters and billboards were the marketing medium for the movies. All the coloured posters were kept in crowded places to inform that movie is coming. Now it has been replaced by the internet we are seeing new kind of advertisements on YouTube, Facebook, twitter, Pinterest, LinkedIn, Instagram and other platforms. And these platforms are helping our movies do better in Indian and other places.

Social media is giving us a good number of audiences and movie producers are always looking for such experts who can handle pre and post promotion work of online. One company which is making its way in Bollywood is Social Matte Media of Yash Vashishtha, who is a teenager by age but a veteran in terms of social media marketing.

Yash Vashishtha thinks pre-promotion is essential, but post promotion is also significant for movies. The producers who understand this gets a good return of their post-marketing because they will good audiences which will come and see the film if they haven’t seen pre-promotion.

Yash feels films have to be useful, but it should be promoted well to capture the attention of exhibitors. It is a process which all has to follow now. Yes, he is not saying that we need massive promotions, but smart advertising is compulsory to make a movie successful.

Social media marketing will at-list drag people to watch movie one time if good amount theatres get good response in starting the week than you can get good returns. Post promotions are also valuable according to Yash if it is appropriately planned then it can help the movie get more audience in the theater.

As we all know that the foreign market is also giving good returns to Bollywood, and here, Social media promotion plays a vital role. Companies like Social Matte Media and experts like Yash Vashishtha has to work hard to promote movies in the right manner. Western world promotion totally depends on social media promotions. A proper strategy can help a movie lot.

Work of people like Yash Vashishtha will increase in coming years as the internet is growing in countries like Africa and Bollywood can good returns from their too.

Movies scripts, actors are basic but to get success, social media marketing will decide movie future. So Yash Vashishtha and his company Social Matte Media will remain super busy in promoting Indian movies abroad and in India.

About Post Author

Editor Desk

Antara Tripathy M.Sc., B.Ed. by qualification and bring 15 years of media reporting experience.. Coverred many illustarted events like, G20, ICC,MCCI,British High Commission, Bangladesh etc. She took over from the founder Editor of IBG NEWS Suman Munshi (15/Mar/2012- 09/Aug/2018 and October 2020 to 13 June 2023).
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