Flamingo Orthopaedic and Pain Management products showcased to a community of eminent Orthopaedic Doctors at the prestigious platform – IOACON 2019, Kolkata
Flamingo unveils pain management products across categories in multiple color variants with an attractive packaging
Kolkata, 20th November 2019: Ascent Meditech Limited, a leading player inOrthopedic Soft Goods, Mobility, Wound-care and Healthcare products,showcased the Flamingo range of Orthopaedic and Pain Management products during IOACON 2019 (Indian Orthopaedic Association’s 64th Annual Conference) organized by the West Bengal Orthopaedic Association and being held at the Biswa Bangla Convention Centre, Kolkata, from 21-24 November. IOACON 2019, the biggest Orthopaedic conference in South Asia, hosts around 9,000 delegates including experts in the field of Orthopaedic and Basic Sciences.
Mr. Rajiv Mistry, Founder & MD, Ascent Meditech Ltd., said, “We are extremely excited about Flamingo’s participation at IOACON 2019 Kolkata. Ascent Meditech has always been proactive in seeking inputs from Orthopaedic experts while developing new products and bringing them to the market.
Mr. Rakesh Kumar, Vice President – Sales & Marketing, added, “IOACON 2019 Kolkata is the right mega platform for us to unveil the new customer-centric coloured variants for Flamingo’s range of products across categories. Consumers are now empowered with Power of Choice while making their selections. Flamingo products provide support and enable people across all age-groups to par-take regular day-to-day activities – be at home or at work.”
On this momentous occasion, Ascent Meditech unveiled its new customer-centric single and two-coloured variants for Flamingo’s range of products across categories – Black, Beige and a combination of Black & Orange for the regular range; and Turquoise Blue for the premium range of products giving it a trendier, sporty and contemporary look, appealing to the younger and millennial customers.
Prominent products offered by Flamingo in post-operative segment include Knee Braces, Knee Wraps, Shoulder Immobilizer etc whereas in preventive care Flamingo offers Heat Therapy Range (Heat Belt), Cold Therapy range (Cool Pack, Hot & Cold Eyes Mask & Cool Eyes), Regular and Premium Thigh Support, Regular and Premium Elbow Support, Waist Trimmer, Regular and Premium Anklet, Varicose Vein Stockings, Diabetic Socks, Back Rest.
Regular and Premium Thigh Support is recommended in sports injury & post-surgical rehabilitation care. It offers relief in pain and inflammation. It has a simple pull on application and allows easy knee movement. Regular and Premium Elbow Support provides relief from pain associated with old age, sports injury, etc. It retains heat & uniform compression that helps to reduce pain. It has a specially knit design at joint region for better flexibility. It has easy elbow movement and better comfort.
Waist Trimmer helps to reduce excess weight and reduces unwanted inches. It supports abdomen & captures body heat produced during exercise & increases perspiration around waistline. It may be worn undetected under clothing. It is quick and easy to wear. It is an economical way to reduce excessive weight over the abdominal region. Regular and Premium Anklet is recommended in edema, sports injury, mild to moderate sprains & strains and old age. It reduces travelling & provides comfort.
It has a specially knit design at joint region for better flexibility. It snugly fits to the ankle and has a simple pull on application.
Varicose Vein Stockings is recommended for tired, aching and swollen legs. It provides compression, helps to reduce edema and relieves pain. Diabetic Socks is often used among people suffering from diabetes, arthritis OR who experience foot pain and have sensitive foot. Presence of extra padding at the bottom ensures safeguarding from light injuries and shoe bites. Back Pain is common in today’s day and age, thanks to the sedentary lifestyle we lead every-day. Our ergonomically designed, a preventive lifestyle product, Flamingo Back Rest, addresses the issue of Back Pain effectively and provides comfort and relief specially when work involves sitting for long hours. It can be used both at home and at work.
The Company has appointed Bollywood superstar Hrithik Roshan as the brand ambassador for their flagship brand ‘Flamingo’. Adhering to international certification standards for medical products, the Flamingo range of 320+ products, are accepted by consumers in 50+ countries globally. The epitome of super-human fitness and dancer par excellence, Hrithik Roshan unveiled the teaser of a new consumer awareness campaign titled ‘An Aid for a New Life’ marking his brand endorsement of Flamingo Orthopaedic Soft Goods, Mobility, Wound-care and Healthcare products.
The Company has launched its e-commerce platform www.flamingohealth.com making its flagship brand Flamingo products available anytime, anywhere across the country. The Company’s e-commerce platform flamingohealth.com will initially focus on 125 products (available in multiple SKUs) out of the total portfolio of over 320+ products. The product mix maintained for the e-commerce platform comprises of OTC as well as RX products, with majority being OTC products. The product range is segregated into 7 categories: Comfort Range: For Back, Shoulder, Arm, Leg, Knee, Ankle, Compression Aids and Splints; Premium Range: Regular Premium, Neoprene; Lifestyle Range: For Heat Therapy, Cold Therapy, Back Rest, Cushions, Sports; Pediatric Range: For Kids; Wound-care Range: Bandages for everyday use; Mobility Range: Crutches, Walkers; Footcare Range: Heel Cushions, Medial Arch Support. Products across the 7 categories are available at a discount of 10% to the MRP. Ascent Meditech has tied up with FedEx for product fulfillment across the length and breadth of the country. There is a flat 10% discount for all purchases made on www.flamingohealth.com. On purchase of Rs. 200 and above, consumers need not pay any Delivery Charges.
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