Toyota Kirloskar Motor Launches Leadership Edition Innova Crysta
- Pioneering the MPV segment in India for the last 15 years, the Innova has gained trust of over 9,00,000 customers since its launch in 2005
- Available with a 2.4L Diesel (BS6) engine mated to a 5 speed Manual Transmission, 7 seater configuration
- The Leadership edition is attractively priced at Rs. 21,21,000 ex-showroom (Prices will be same across the country at ex-showroom level except in Kerala)
Kolkata, March
17, 2020: As a pioneer of the Indian MPV segment,Toyota
Kirloskar Motortoday fortified
its position by launching the Limited Edition of its flagship MPV,
Innova Crysta. Termed as Leadership Edition, the refreshed Innova Crysta
has been introduced to commemorate 15 years of undisputed leadership of Innova
in India and keeping in mind the ever-evolving customer needs and requirements,
while promising to upkeep Toyota’s legendary promise of delivering ever-better
cars designed to enthrall customers. The enhanced Innova Crysta is a seamless
union of spectacular design and unparalleled performance, promising a superior
driving experience.
Launched in 2016, the Innova Crysta has been the undisputed leader in the MPV segment known for its luxurious features, comfort, safety and powerful performance. The enhanced Leadership Edition is a blend of effortless power and luxury, perfectly coupled with tasteful features crafted carefully. Available in exciting dual-tone exterior color – combination of White Pearl Crystal Shine with Attitude Black, and Wildfire Red with Attitude Black, the Leadership Edition of Innova Crysta is a true reflection of Innova’s unprecedented level of magnificence.
True to its unshakable reputation, the Leadership Edition of Innova Crysta is a result of careful craftsmanship that promises uncompromising performance, creating a new benchmark in performance and design coupled with luxury and class.
Commenting on the latest offering, Mr. Naveen Soni, Senior Vice President, Sales and Service, Toyota Kirloskar Motor said, “Innova Crysta became a household name in India for its phenomenal comfort, grandeur design and unmatched safety features. Thanks to our valued customers, it has been a runaway market leader in the MPV segment with over 50% segment share in the month of February 2020. Listening to our customers’ voice and continuously striving to offer ever better cars and services, we believe the Leadership Edition of Innova Crysta comes at an opportune time, enhancing the overall experience for our customers with an upgraded offering.
At Toyota, we pay utmost importance to customer’s evolving needs and always thrive to deliver a better, safer and smarter product. With the Leadership Edition of Innova Crysta, we are confident that our customers will enjoy this improved version which offers a host of exciting features tailored to meet the taste and preferences of our customers” he added.
The Innova often referred to as the segment creator, has maintained a leadership position since its launch in India way back in 2005, continuing to be the most preferred MPVs in the country. Toyota Kirloskar Motor continues to strive hard to bring a range of vehicles that lead the way in creating a world class driving experience.
New features in Leadership Edition Innova Crysta
| Features | Image |
| Leadership Edition Badge | |
| Dapper dual tone body | |
| Uniquely Styled Front Grille Ornament | |
| Front Bumper Spoiler | |
| Rear Bumper SpoilerSide Rocker Mould with Chrome inserts | |
| Auto-folding mirrors | |
| Command over the surroundings with 3600 View Monitor (4 cameras) | |
| Exclusive Leadership Edition Insignia on seat |
Overview of TKM:
| Company name | Toyota Kirloskar Motor Private Limited |
| Equity participation | TMC: 89%, Kirloskar Systems Limited (Mr. Vikram S. Kirloskar): 11% |
| Number of employees | Approx. 6,500 |
| Land area | Approx. 432 acres (approx.1,700,000 m2) |
| Building area | 74,000 m2 |
| Total Installed Production capacity | Up to 3,10,000 units |
Overview of TKM 1st Plant:
| Established | October 1997 (start of production: December 1999) |
| Location | Bidadi |
| Products |
Innova, Fortuner
manufactured in India. Vellfire, Prado, Land Cruiser and Prius imported as CBUs. |
| Installed Production capacity | Up to 1,00,000 units |
Overview of TKM 2nd Plant:
| Start of Production | December 2010 |
| Location | On the site of Toyota Kirloskar Motor Private Limited, Bidadi |
| Products | Toyota Yaris, Camry Hybrid |
| Installed Production capacity | Up to 2,10,000 units |
