A new start-up aimed at transforming the catering and food business

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A new start-up aimed at transforming catering and food business

Bengal Caterers Club (BCC) aims to inculcate a structured format and transform the otherwise unorganized catering business says social entrepreneur Robin Ghosh

Bengal Caterers Club (BCC), a food start up, recently launched a digital domain aiming to bring an organized and structured set up in a highly volatile, unorganized and disrupted sector, catering business, trying to open up a completely new market for caterers in Bengal. Social entrepreneur Robin Ghosh said, “The catering business shall transform in the near future realizing the economics of mutual benefits (EOM) for customers looking for catering services and caterers to receive leads for enhancing their business. Bengal Caterers Club (BCC) is an online community e-Club for caterers and customers. BCC provides a direct B2C interface with the unique feature of the domain is the tender section of the website where the caterers can bid directly to the customer and convert the leads into business.

This digital marketplace serves as a One Stop online platform for Buyers and Sellers to interact, and transact business. The membership is free at https://bengalcaterersclub.com.

He further added, the portal shall give access to direct connect between buyers and sellers, access to tenders by clients building the brand of the caterers through display and classified advertisements with facilities as graphic and video animation.”

Ghosh said ” The estimated size of the catering industry is about INR 15,000-20,000 crore in India with an approximate annual growth of 25-30% and the  nature of catering business through disruption shall transform itself as younger clients would be using digital space to source caterers. We are keeping membership to the club and we plan to organize free Workshops, Seminars, Webinars, knowledge sharing sessions, Virtual Catering Exhibitions and Brand Conclaves in future. It shall be a one stop portal for marketing, branding co-laterals and sales promotion materials. Also the present pandemic actually provides the industry to restructure itself and also develop potential new areas of growth.”

This fast track business portal is being promoted by Robeen Ghose & Associates Pvt. Ltd. (RGA) Kolkata. Set up in 1985, RGA is a multimedia and marketing company, specializing in digital marketing.

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