0
0
WOW! MOMO celebrates empowerment. This Women’s Day breaking the bias, an ode to ‘All the Women We Know’.
Kolkata, March 2022: International Women’s Day 2022 urges us to envisage “Break the Bias”. Taking the inspiration, WOW! Momo encapsulated a campaign to celebrate empowerment, envisioning a world liberated from predisposition, generalization, and discrimination. A world that is assorted, impartial, and comprehensively even, imparting their campaign’s voice through ‘Men’ stitching the threads of prejudices. The campaign covertly etched the line ‘Leave It To Her’ through their series of social media videos highlighting remarks which areas become normalized practices, upholding societal snarky comments. ‘The responsibility of breaking the bias starts from our surroundings, leading to the society. It is an amalgamated act of personal behavior towards women and practicing the same in community evoking a required societal change, shattering the ceiling of inequality, discrimination, and injustice, said Sagar Daryani, CEO & Co-Founder of Wow! Momo Foods Pvt Ltd.
The campaign tried to address the oft-formed social biases and we felt high time men voiced their point of view against these prejudices. Our fabric stems from the societal truth of Wow is the world of women and we have been true to this in our campaign.
The Instagram campaign to on-ground bike rally all leads to the celebration of this WOW women power who have moved our lives. Adhere to the online activity, they have arranged an ‘All Women Biker Rally’ on March 8, 2,022 creating an open forum for any women to participate. This is to break the stereotype of inferior and inherent behavior towards women formed through subjective perception. The rally confirms nearly 40 participants starting from Ruby to RDB WOW! China Bistro. The event will witness the presence of celebrated faces and recognized women to appreciate the participants. On the same occasion, the company is offering their women guests a sumptuous chocolate momo as a token of appreciation for their valued patronage. ‘The pivotal task of every individual is to strike a balance in their sphere of life. This is easier to be said than done! The art of acceptance towards strong, passionate, ambitious, and powerful women is substantially a murky debate that leads to casual commenting amongst friends and families. It is often seen certain pursuits are objectified as feminine, raising eyebrows for career choices and success by a woman. A man’s decision to embrace a woman’s leadership stands questionable. These are something we strive to face in our day-to-day life than form a habit. This year we choose to simply raise the same questions to the society through our brand’; said Muralikrishnan, CMO of Wow! Momo Foods Pvt Ltd.
Wow! Momo Foods Pvt Ltd. is headquartered in Kolkata, India, and incorporates about 500 stores across India under 3 driving brands Wow! Momo, Wow! China and Wow! Chicken crossing 20 cities and counting every day. Founded in 2008, the company is India’s largest homegrown QSR chain. For the most recent organization news us on Facebook and @Wow!Momo on Twitter and Instagram at @wowmomos
