On World Turtle Day, hundreds of critically endangered Turtle released into the Chambal river

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Leading menswear brand, Turtle Ltd., in collaboration with the Turtle Survival Alliance, is releasing hundreds of hatchlings of the critically endangered Red-crowned roofed turtle (Batagurkachuga) and the Three-striped roofed turtle (Batagurdhongoka) in the lower Chambal river area to commemorate World Turtle Day, today.
Leading menswear brand, Turtle Ltd., in collaboration with the Turtle Survival Alliance, is releasing hundreds of hatchlings of the critically endangered Red-crowned roofed turtle (Batagurkachuga) and the Three-striped roofed turtle (Batagurdhongoka) in the lower Chambal river area to commemorate World Turtle Day, today.
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Turtle Limited commemorates World Turtle Day with the release of hundreds of critically endangered Turtle hatchlings into the Chambal river

Hyderabad, May 23, 2022: Leading menswear brand Turtle Limited  (Ltd.) in collaboration with the Turtle Survival Alliance (TSA), released hundreds of hatchlings of the critically endangered Red-crowned roofed turtle (Batagurkachuga) and the Three-striped roofed turtle (Batagurdhongoka) in the lower Chambal river area on Sunday, to commemorate World Turtle Day, celebrated all over the world on May 23. A Memorandum of Understanding (MoU) was also signed on the occasion between Turtle Ltd and TSA, an international conservation organization, to save freshwater turtles from becoming extinct.

The freshwater turtle population in India and across the globe has been diminishing at an alarming rate, prompting the Kolkata-based apparel brand to participate in the Turtle conservation project at Chambal in Etawah and take it up as part of their Corporate Social Responsibility endeavour. On behalf of Turtle Ltd. Ms. Narinder Kaur – Head Marketing and on behalf of TSA, Dr. Shailendra Singh, the frontrunner of turtle conservation in the country, were present during the signing of the MOU.

Turtle Ltd. has its presence in more than 150 Exclusive Brand outlets pan India and presence in Large Format Stores.

Turtle Day - Babies Day out-- Some of the hatchlings of the critically endangered Red-crowned roofed turtle (Batagurkachuga) and the Three-striped roofed turtle (Batagurdhongoka), ready to be released as part of the initiative taken by leading menswear brand, Turtle Ltd., in collaboration with the Turtle Survival Alliance, in the lower Chambal river area to commemorate World Turtle Day, today.
Turtle Day – Babies Day out– Some of the hatchlings of the critically endangered Red-crowned roofed turtle (Batagurkachuga) and the Three-striped roofed turtle (Batagurdhongoka), ready to be released as part of the initiative taken by leading menswear brand, Turtle Ltd., in collaboration with the Turtle Survival Alliance, in the lower Chambal river area to commemorate World Turtle Day, today.

“We are committed to the cause of sustainability to people, planet, and society and as a part of this commitment framework Turtle Ltd. has collaborated with the expertise of TSA, to engage and contribute to activities and projects related to turtle conservation and also the preservation of the surrounding flora & fauna. We as representatives of Brand Turtle Ltd. thus see this as an opportunity for us to give it back to the society and environment,” said Mr. Rupam Deb, Brand Manager – Turtle Ltd on the occasion of the release of the hatchlings of the rare species.

Also present was Dr. Saurabh Dewan, Development Researcher, TSA, who said, “Chambal conservation project, initiated in 2006, jointly with the Uttar Pradesh Forest Department is one of the flagship projects that is focused on two of the most threatened fresh-water turtles of the country – Red-crowned roofed turtle and the Three-striped roofed turtle, protecting around three hundred nests of the two species around Chambal every year.”

Dr. Arunima Singh, Project Officer, TSA India added, “These nests are guarded in 24*7 manned river-side hatcheries and the hatchlings are immediately released at the natal sites from where the nests are recorded, in a measure to minimize depredation of eggs and long-term population supplementation.”

The TSA India program is managed by Indian conservation biologists, scientists & researchers & seeks local solutions to saving turtles. TSA is carrying out conservation of turtles in five places across India – West Bengal, Terai Region, and Chambal regions in Uttar Pradesh, North-east India & South India.

About Post Author

Suman Munshi

Founder Editor of IBG NEWS (15/Mar/2012- 09/Aug/2018). Recipient of Udar Akash Rokeya Shakhawat Hossain Award 2018. National Geographic & Canon Wild Clicks 2011 jury and public poll winner. Studied Post Graduate Advance Dip in Computer Sc., MBA IT,LIMS (USA & Australia), GxP(USA & UK),BA (Sociology) Dip in Journalism (Ireland), Diploma in Vedic Astrology, Numerology, Palmistry, Vastu Shastra & Feng Sui 25 years in the digital & IT industry with Global MNCs' worked & traveled in USA, UK, Europe, Singapore, Australia, Bangladesh & many other countries. Education and Training advance management and R&D Technology from India, USA, UK, Australia. Over 30 Certification from Global leaders in R&D and Education. Computer Science Teacher, IT & LIMS expert with a wide fan following in his community. General Secretary West Bengal State Committee of All Indian Reporter’s Association
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